Taruto
Matsuyama is also known for its confectionary. Taruto is the most famous of these and is often bought to take back home as omiyage or 'souvenir'. Taruto is a sponge cake rolled with sweet bean paste. The origin of the sponge cake is in Nagasaki (where many Portuguese ships came to port) but was modified in Matsuyama to suit the palate of the region.

Dogo Park
Mikan Oranges