"Ekiben" Rail Station Box Lunch
This "ekiben" introduced in 2004 is promoted as oriented for womens tastes at 577 Kcalories.
It is sushi rice (made from red wine vinegar hence the pinkness!), topped with bite-size samplings of many local specialties such as deep fried ginseng fritter, local veggies, fish, crab and chicken.
I vote that this one definitely wins the "most variety" and "most beautiful packaging" of any box lunch. Time will tell whether this one will sell long enough to become a well-known lunch spanning the generations...
Generally, it is available for purchase only in this area of Shimane-ken, primarily at Matsue Station, etc..
Manufactured by Ichimonjiya Co. which was founded in 1901.