We stayed here for a short sojourn about 1.5 hours train ride outbound on the Tokaido Line from near Tokyo.
Unique Quality: This hotel apparently decided to differentiate from others by offering a nice price instead of full service, i.e. instead of typical traditional full service dinner/breakfast/full futon service, there is no evening meal service, and you would self-service your own futon lay out (there is even an instructional sheet!). This is a very unusual business practice for Japanese-style tatami rooms.
I think these features are convenient if arriving at your hotel much later than the conventional time for dinner-in-room service, or if your situation is too chaotic when bringing the children. There is a ground floor playroom for them and as well as drawing supplies located near each lift to bring in your room. There is a decent full "onsen" typical Japanese shared bath.
Stayed here again in Autumn 2007. I forgot that their adverts are designed such that it is all too easy to overlook the fact that their Western rooms have private toilets, but Japanese rooms do not. Though this is priced accordingly, still, you would agree that the average customer likes to specifically know these things in advance. I let them know of this shortcoming.
They have a simple loyalty point card no expiry, and send annual postcards offering 10% discounts, so this is recommended for those who live near the area and travel occasionally here.
Prices are generally 5,500-7,500/pax for Japanese room including breakfast, and 15,000-23,000/room for Western room including breakfast.
Directions: The walk is about 15 min. not too far downhill walk from the JR Atami station. The distinctly orange-coloured hotel building is located in a relatively quiet cul de sac.
4-6 Sakimicho, Atami
627-763 Ajiro, Atami
3-19 Higashikaigan-cho, Atami
7-39 Kasuga-cho, Atami