Even the dog was quiet
I remember seeing a similar picture in Ivan's Santorini page...or it could have been elsewhere in Greece.
As you can see there wasn't much going on in the beach. Some of the chairs were folded and none of the vendors opened their stalls.

Railwaystation
Luang Pho Tuad
Luang Pho Tuad
Photo of Hua Hin Beach at the Hilton