Slanchev Bryag, or Sunny Beach in English, is the largest resort of the Bulgarian Black Sea coast.
Together with sister resorts up the coast such as Golden Sands and Albena it's a big money-making machine based of the quality of its beach and the sun.
Ironically these resorts were built during communist times as planned holiday areas for the workers of communist Europe, but after its collapse, they were renovated and well overbuilt so as to snatch their share of the tourism market.
It has hundreds of hotels, restaurants and clubs lined along the long beach. It is very popular among young people and families.
For older people and single travellers it can be boring and empty.
Almost nobody lives here. The summer in Bulgaria can be very hot but the winter is freezing cold, so Sunny Beach becomes a desert of hotels in the winter.
All these businesses and staff have to use the hot albeit relatively short summer to make as much money as possible from tourists. Some locals can be mean and resented, which is not nice.
I spent a day here in 2007 and another day in 2008 walking from Nesebar. Perfectly enough for me.