Ralph Lauren in Makarska #1
It turned out to be Ronaldo, an Italian Radiologist. That's the way the story ended. If I had not seen the full center spread two page pictorial and article, I would have signed it off as another inventive story, delightful in its detail, superb in its execution. I was a hungry shark; my cousin was throwing out his verbal chum, slowly bringing me closer to the hook. I bit. Again. But, this time he unfolded one of the daily newspapers and showed me the truth of his deceit.
It started in this manner.
All along the main roads and in the marketplaces, you'll spot signs for Zimmer Frei, Room, Carrera, Apartman. Between July 1st and August 15th, prices in some places have doubled or tripled. Immediate cash flow is on high anxiety setting. Makarska is a gorgeous little town half-way between Split and Dubrovnik on the Croatian coast. Like all towns along the coast, it survives on the summer tourist season. Obviously, any attention thrown Makarska's way is appreciated. The easiest method of casting attention its way? Some hoi-polloi, in the form of a movie / tv / fashion/ politics star, of course. Hoi Polloi sitings are the first sections of the paper folks look at as they loll and gag in the little cafes and bistros edging along the main road of town as it wraps itself around the harbor. Best seats in the house for wealthy arrivals as yachts and elegant sailboats come to dock.
(to be continued)
Not far away from Split and its Diocletian Palace, which is on UNESCO's list of worlds heritage, lies Makarska. Embodying in herself all that one desires from a tourist destination which with its many facilities satisfies every- one's taste in each and every season, and on the other hand a destination which enables you to be only with yourself if you want, Makarska will be a proper choice for those that enjoy the atmosphere of stone cobbled Dalmatian streets, southern openness, all combined with a superb tourist offer. Makarska is tucked in a natural harbour fringed with the green peninsulas of Osejava and St.Peter, at the very bottom of impressive Mount Biokovo. Indeed, nature has been generous ... secluded beaches, bare rugged rocks, straits and immense sea. And as soon as your eyes have adjusted to the azure of the sea, it is enough to cast your eyes over the roofs of Makarska to spot Mt. Biokovo thus witnessing the extraordinary amalgam of Mediterranean and mountainous. There, of butterfly and flowers one does not learn from books. After all, nature and life are far better teachers. The town is the heart of the Makarska Riviera, a long coastal strip which will surprise you by its beauty and preserved nature. Long sand or pebble beaches, pine forests, ever clear waters are only a tiny bit of tourist val- ues you may discover if visiting Tucepi, Zaostrog... all the way to Brela, one of the most favourite spots for many tourists. From Makarska they are all at hand. But not only them. Day excursions to Split, Dubrovnik or Medjugorje are also possible. Or perhaps islands of Hvar, Brac or Korcula, which are, thanks to modern and fast ships, just "across the road".
M A K A R S K A
The town of Makarska (12000 inhabitants) is one of the most attractive resorts on the Croatian coast, the "nucleus" of tourism in Dalmatia. It is the centre of culture, sports, entertainment an business of the Makarska Riviera.
With an air of the Mediterranean and an inherent Dalmatian architecture. Makarska is a tourist resort of exceptional beauty. It lies on the curve of sweeping horseshoe bay fringed by two peninsulas covered by pine groves, Osejava and St.. Peter and backed by the impressive mountain range of Biokovo (peak St.. George). A wide promenade stretches along the line of the bay and the city beach - here you will find a multitude of shops, restaurants, cafes, ice cream parlors, terraces with live music and souvenir shops.
Biokovo is one of the largest and most impressive mountains in Dalmatia. It rises almost vertically from the very coast. Biokovo is the habitat of many rare endemic plants, but we can also find forests of the Dalmatian black pine. The great wealth of Biokovo's plant life can be seen in the Kotisina botanical garden on the mountain slopes. It is also the habitat of numerous very rare birds of prey, like the golden eagle and other extraordinary animal species.
Biokovo's unique beauty are its geomorphological phenomena such as caves and funnel-shaped holes in the limestone formation.
Makarska is a city in the Split-Dalmatia county of Croatia, population 13,716 (2001). It is located on the Adriatic coastline of Dalmatia, about 60 km southwest of Split and 140 km north of Dubrovnik.
Makarska is a tourist town located on a horseshoe shaped bay between the Biokovo mountain and the Adriatic Sea. The city is noted for its palm-fringed promenade, where fashionable cafés, bars and boutiques overlook the pretty harbour where many pleasure craft are moored.