Sales in Italy have fallen since the government enacted a law banning smoking from all enclosed public spaces in 2005. In that year alone cigarette consumption dropped by more
than 6%.
One of the reasons smokers may be turning away from cigarettes is the rising cost of tobacco. The price of a pack of 20 cigarettes has gone up by 1.20 euros in the last five years - an increase of around 40%.
Generally, people refrain from smoking inside restaurants; however, it is not uncommon to be seated next to people smoking at the outdoor cafes.

