I went there on my second business trip to Jerez (January 2005, this time alone). Nice hotel, but not in the city centre. It is located AT the Chapin Football Stadium (as part of the building of the staudium). My room window had a view over the sports ground.... seeing the guys training in the morning was an interesting view :-)
I chose this hotel as I am keen on the AC hotels brand: new and nice hotels, modern furnishings, free mineral water and apples, as well as free coffee and appetizers at a certain times of the day, free newspapers, fitness centre (small but good to do some workout after a long business day). Excellent breakfast buffet and room service (I arrived quite late so I had dinner on my room). Highly recommendable if you travel by car (easy to park in the area), but not so convenient for visiting the city centre.
Directions: Chapin Football Stadium, opposite the Congress Palace.
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Address: Avda de Chiribitos s/n (Estadio Chapin), Jerez De La Frontera, Costa de la Luz, 11405, Spain