They want to see to it that "the bicycle will be perceived as a fully-fledged means of transportation."
As an out-of-towner just riding around Bern for a day on a rented bike, my impression was that they have been very successful in all of this -- but on their website they show dozens of trouble spots that have not (yet) been resolved to the satisfaction of local cyclists.
Additional photos: More cyclists in Bern.

