This was the first Premier Inn we've stayed in, and we were impressed.
The rate compares very favourably with bed & breakfast, the room was a good size, clean and well equipped, the bathroom was excellent.
Reception is manned 24/7 and although there's no food served in the hotel it's adjacent to a Brewer's Fayre pub, where breakfast, lunch and dinner are available.
There's a large Morrison's supermarket just across the road and Chippenham town centre is a short drive away.
My only complaint is that the rooms do not have a telephone, which I think is necessary for emergencies.
Directions: On the A350 road between Chippenham and Junction 17 of the M4 Motorway.
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Market Place, Chippenham
West Cepen Way, Cepen Park, Chippenham
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Address: West Cepen Way, Cepen Park, Chippenham, SN14 6UZ, United Kingdom