After spending many hours searching the web, and near to desperation, I found by chance The Lancaster Hotel. I get the lowest fare reserving trough www.hotels-london.co.uk (lower that booking directly at the hotel). The hotel belongs to Grange Hotels chain but it is small and it does not give the impression of being a corporate hotel.
The hotel is located in what once were 3 Victorian houses. It has been recently refurbished and it was VERY clean (in fact, the first really clean hotel I've ever been in London without spending a fortune). Most rooms are not ensuite, you have a shower and a washbasin inside, but the shared toilets are in the corridor. Anyway, these were new and absolutely clean. There were 2 wc (men/women) for approximately each 3-4 rooms, and in fact I never find them occupied by other guests.
Unique Quality: The street was nice and quiet, no disturbing noises during night. The staff was attentive and nice. The breakfast was OK, I took the cheapest option, continental, that was more than enough for me (anyway, I’m not really used to have scrambled eggs or other hot stuff early in the morning!)
To made it short: I will try to book there again in the future (having been to London so many times before, and it's the first time I found a place I don't mind to return!!)
Directions: 5 minutes walking to British Museum. Closest tube stations Holborn and Russell Sq.
15 Montague Street, Bloomsbury, Covent Garden, London
1 Kensington Court, Kensington, London
41 Buckingham Palace Road, London
17-19 Egerton Terrace, Knightsbridge, London
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Address: 4-6 Bedford Place, London, WC1B 5JD, United Kingdom