Shop Pacific Avenue by trvlrtom
When I lived in Santa Cruz, the joke/complaint was that you could find anything from Tibetan bells and Peruvian caps downtown, but to find a pair of socks you had to leave town. Well, Pacific Ave in Santa Cruz surely does cater to visitors and has a wide variety of gift shops, botiques, book stores etc. It makes for an interesting stroll.
Worth a look is the Artisans Gallery (1368 Pacific Ave) for local artists' wares, Annie Glass (110 Cooper St) for quality custom items, and Bookshop Santa Cruz (1520 Pacific Ave) for books, cards, etc. There's plenty more here. Oh, for candy, salt water taffy etc. try Marini's, at 1308 Pacific Ave.