"Refuel, rehydrate, and rest"
You can stop to fill the gas tank in Colby.
You can take a break and grab a Frappacino and a Mocha Latte Grande in Colby.
You can spend the night in an inexpensive and airconditioned motel in Colby.
I did all three.
I didn't expect to see a Roadside Starbucks at the gas station/oasis in Colby, but maybe I should have.
I think it's a great idea. I'm usually not a big fan of this chain, but they are filling a real need, bringing a service and a product to a new market. It's not as if they're driving the local Colby cappacino vendors out of business.