Value Score Poor Value
Good For Couples
Sao Paulo's celebrity hideaway hotel
Standing lanky and unadulterated on the poshest street in Sao Paulo, Oscar Freire Street, the 57-room Emiliano hotel, also in the Jardins, is a quiet alternative to the Unique’s brassy vibe. Designed by Brazilian architect Arthur de Mattos Casas, this slick tower’s exterior is all glass and beige tones, topped with a discreet helipad for those who can’t deal with traffic. Diplomats, prime ministers, and Hollywood queens love to duck in and out of this pied-a-tierre. Inside, the modern sophistication is first evident in the airy lobby. Campana brothers’ chairs draped in golden rope surround a ‘living wall’ of plant species from the Brazilian rainforest. A balanced blend of business and vacation travelers will savor the cool, calm ambiance, and the staff is stunning and eager to please. Detail orientation and modern Brazilian sophistication is what best defines the Emiliano Hotel. From the clean lines and muted lighting of the champagne and caviar bar to the Emiliano bar’s hanging orchids and loungy tables, the lower level makes you feel comfy and secure. And quite private.
There are only three rooms on each of the floors. Guest rooms awash in eastern-inspired textures feature huge flat-screen televisions, digital surround sound CD/DVD players, and free high-speed Internet. The setting is relaxing and indulgent: crisp white Egyptian cotton sheets; Brazilian fruit-infused toiletries; an Eames lounge chair upholstered in an earth tones; a wall of amber-colored wood that hide closets and two Sub-Zero drawer refrigerators stocked to the hilt; not to mention a huge bathroom with a startling views. The guest services manager will instruct guests on using the numerous lighting controls (which took a Ph.D. to master), and a personal butler—yes, you get one—offers to unpack bags and help navigate the sci-fi Japanese toilets (that do everything you can imagine and more!). The staff also spoils you with a free bottle of fine wine; succulent indigenous fruit, a heavenly massage (in your room or at the rooftop spa) and the ironing of two items of clothing. All on the house. A favorite indulgence: a pillow selection menu, where you can choose from six pillows of varying firmness.
There may not be a pool in the penthouse, but the spa Casal does have two Japanese hot tubs, a Jacuzzi and sauna with a panoramic view. A stay here is surely going to result in a heavenly and cherished memory – just don’t forget to take your Platinum card.
Unique Quality: The Emiliano Restaurant is quite hidden away from city views. Favored by Brazilian celebs for its sequestered setting, there are only eleven elegant tables, stylishly set with white tablecloths. Tropical music plays delicately in the background. Chef José Barattino favors contemporary Italian cuisine at Emiliano. Born and raised in the Greater São Paulo, the young chef spotlights organic ingredients and actively supports small producers through a partnership with Família , a consortium of sustainable food producing farms in São Paulo State. The veluttata, served with goat cheese semifreddo and black olive breadcrumbs, melts in your mouth and is part of the chef’s four-course tasting menu (R$150, R$300 with wine pairing), which also comes with tagliattelle with prawns, guandu beans and red pepper; duck leg confit with small crusty onions, orange flower honey sauce, yellow manioc baked in a salt crust and fresh spinach; and canolo with Macaé and Ginaduja chocolate, mango and Bali flake salt.
Directions: A Rua Oscar Freire está no coração dos Jardins, um dos bairros mais exclusivos de São Paulo.
On Rua Oscar Freire
A member of The Leading Hotels of the World, Emiliano Hotel is one of São Paulo's best hotels. Some may say it is the second best, after the Fasano Hotel, but both are certainly in competition. Prices at Emiliano tend to be a touch cheaper, but still rather high. I did not stay at Emiliano, but had dinner at the hotel's exquisite restaurant. A stay here would undoubtedly be special. Emiliano Hotel and its oddly shaped tower have the enviable address on Rua Oscar Freire in Jardim Paulista.
A new boutique hotel for São Paulo
The Hotel Emiliano is one of a few upscale boutique hotels that have opened in São Paulo in the last few years. It's a relief, because this city really used to be kind of a wasteland when it came to high-end hotels. The Emiliano's lobby is almost painfully modern, but the rooms are very luxurious and well-designed. Service is impeccable--I even got a complimentary birthday cake in my mini-bar!
More about Emiliano Hotel
Emiliano Hotel & Restaurant
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