The department store at the city station for example has a large food section in the basement, where you can buy fresh food like fruits, vegetables, meat, fish, cakes, bread etc. There are also stands where you can buy small snacks like marinated chicken sticks or other food. Sometimes they even offer free food samples like small fish, chestnuts or pastries. Everything here is perfectly presented and decorated, it is so much fun only going through and looking, it's all so clean and fresh!
Favorite Dish: We especially liked the chicken marinated in different sauces. And it's not expensive at all.
This little restaurant looks like a fastfood restaurant, only that it serves very spicy and delicious noodle soups. It's a good place to go if you want good, inexpensive food in a relaxed atmosphere.
Favorite Dish: We have tried two different soups, they were both good. Just point on the menu at the soup that looks the most appealing to you.
This is one of Matsuyama's better beer gardens. Nearly everything there, alcohol and food is made within Ehime Prefecture itself.
Price depends on whether you go for the normal course, or the yakiniku course. Unfortunately as we found when we visited, the yakiniku course is for 3 or more people.
There's a good view of Matsuyama castle depending on where you are seated.
Iyotetsu kaikan is my favourite beer garden in Matsuyama. It's a rooftop beer garden and is open from May to September. 3000 yen for all you can eat and drink.
Many a happy time has been spent there by yours truly.
Just had a good bath at Dogo Onsen and want to chill out with a beer afterwards? Just across the road is Dogo beer factory where you can try some of the local beer. Pricey, but tasty and with some good food as well.
Around about 800 yen for a handle of beer, so bring plenty of money!
They have three types of beer to choose from, and some tasty food sourced from various places in Ehime Prefecture.
On Sanbancho just off Okaido is Za Watami, a chain izakaya with some nice touches. We had a crab course, with a variety of other dishes plus all you can drink for 4000 yen.
Pretty good value really.
Spice Kingdom (in Japanese supaisu oukoku) is a chain of restaurants in the Matsuyama area, with restaurants in the Okaido shopping arcade, near Ehime university, and also in Shigenobu and Tobe.
It's authentic Indian food prepared by Indian chefs, and at good prices. Mains tend to start from 700-800 yen, and you can get lunch for 600-800 yen. Great food and good value.
In the summer there are a number of beer gardens operating in Matsuyama.
Takashimaya and Iyotetsu are the two I prefer as it's possible to stay from opening time to closing time. Some of the other places give you two hours and no more.
Favorite Dish: Beer. I love beer.
When you visit Matsuyama, I recommend five colour noodles which is beautiful - white, yellow, brown, green, red!
white is made from buckwheat, red is Japanese apricot, green is Japanese tea, yellow is egg.. natural coloring.
Favorite Dish: This restaurant's every noodles is delisious,but I recommend Tai-somen.
so,in Setonaikai area there are a lot of Tai(Red snapper),which is very fresh!
Myunhen (Munchen) is a convenient restaurant located across the street from Matsuyamashi Station. Matsuyama is known for its fried chicken legs (toriashi), and this is one of the places where you can have it. It is supposed to be a German restaurant, but to me it was not so German. In terms of food, they do have sausage but it's predominantly bar food. The restaurant's decor is European, but the German aspect seems to be reflected predominantly in the fact that most people come for beer (although there aren't many German beers).
The chicken was very tasty, although a bit expensive.
A nice and restaurant for all kinds of people. The staff doesn't speak english so take your holiday dictionary with you. They have real great 'sake' here.
Favorite Dish: The 'shabu shabu' with spidercrab is real great. Shabu shabu is an bouillon which is made at your table by yourself. You get all kinds of vegetabels and meat or fish or crab of your choice. you put in the ingedients yourself and get them out when ready. Very tastefull. Also try Sukiyaki.
It's the only real French restaurant in town. The owner/chef is a bonafide Frenchman.
Favorite Dish: I like the paella. It is a Spanish dish served in a French restaurant, but I'm not complaining, as I lived in Ehime for two years and welcomed a taste that was distinctively non-Japanese.
This restaurant does local cuisine, with a heavy emphasis on fish found in the waters off Ehime. We popped in around lunchtime, and enjoyed a very nice set meal indeed. Prices are very affordable as well. Greatly enjoyed.
It's pretty unpretentious and that is part of the appeal.
Favorite Dish: I had a sashimi lunch set with rice, soup and pickles for 870 yen. Hard to find better value and the taste was excellent as well.
Ehime Prefecture is a large producer of mikan (satsuma orange/mandarin in English). Ehime is known throughout Japan for its delicious mikan, so of course, in Ehime itself there is no shortage of the fruit to eat! You can buy all kinds of mikan-flavored cookies, cakes, mikan juice, and of course mikan ice cream among many other snacks. Mikan foods and drinks can be purchased at any souvenir shop, as well as specialty shops and ice cream stands (for mikan ice cream). Restaurants may also have special mikan dishes or desserts. The love for mikan goes beyond the food itself. You can also buy keychains and other mikan-themed goods. Anyone who comes to Matsuyama (or elsewhere in Ehime) should have some mikan items whether it be snacks, juice, or the fruit itself!
The best part about this restaurant is that it is only one of two authentic foreign restaurants in Matsuyama. If you are there for the short term, stick to the Japanese food. If you are spending a month or more and want something different, try this please.
Favorite Dish: Beef or Lamb Curry with flat bread.