This "ekiben" introduced in 2004 is promoted as oriented for womens tastes at 577 Kcalories.
It is sushi rice (made from red wine vinegar hence the pinkness!), topped with bite-size samplings of many local specialties such as deep fried ginseng fritter, local veggies, fish, crab and chicken.
I vote that this one definitely wins the "most variety" and "most beautiful packaging" of any box lunch. Time will tell whether this one will sell long enough to become a well-known lunch spanning the generations...
Generally, it is available for purchase only in this area of Shimane-ken, primarily at Matsue Station, etc..
Manufactured by Ichimonjiya Co. which was founded in 1901.