I'm sure this happens everywhere, but I think its a decent way to do business, but I'm sure extended exposer would get annoying.
While walking between Ikebukuro station and Sunshine city you can get around a dozen or so of these advertisments on tissue packages, near the end of my trip I began collecting them to get as wide a variety when I got home. I still have many of them around. I was suprised to see Popeye still being used to sell something, I think he is a little out of style!
Here's a look at a street in Ikebukuro where we stayed in. The streets are soooo clean... almost spotless! On one of the nights, while strolling along Ikebukuro, we spotted a Japanese film crew filming an action-packed TV serial.
I was sooooo tempted to throw myself in front of the camera... I'm contented even with a cameo role!! ;-)