The Bontoc Public Market is a sprawling complex straddling more than 3 streets near the Provincial Capitol. The people consider Sunday as their market day. A couple of streets offer fruits and vegetables, another household and hardware items, another VCDs and DVDs. On a parallel street up from main street you will find small restaurants catering to locals offering cheaply priced food and a lot of baked goods (pan de sal, cinnamon and banana breads, etc.) and of course, the ubiquitous videoke bars. :)
What to buy: Fresh vegetables
This shop is fixed price and sells local textiles, rattan bowls, purses and other bags. Definately worth a look. Some nice souvenirs. They also sell some sagada weaving merchandise.