Itaewon, Seoul

Basically anything you want, this area of town is known as the western or foreigner area. Many people will speak english here. You can find bargains of anykind and alot of the big clothing chains like northface,quicksilver,levis will have stores here.Many street side tables, people trying to sell you anything from toques to suits. I personally would avoid this place at night, as it can be intimidating.

What to buy: Anything you fancy

What to pay: try and bargain

Itaewon is quickly losing its seedier side and is filling up with good restaurants and chain stores. You can find Nike outlets selling all manner of shoes and sports gear, Body Shops filled with makeup and luxurious bath products, and dozens of clothing stores and tailors specializing in Chinese silk dresses. Be warned! In-a-day tailoring service usually will not result in a properly form-fitting dress!
There are lots of souviners, but most are kind of tacky and of poor quality; for the good stuff, you have to go to Insadong.

From what I have been told the Koreans love to shop. There are shops and district for almost every imaginable type of product and some are open until very late at night.

Itaewon is a particular shopping district in Seoul that caters mostly to the tourist. You will find name brand stores mixed in with discount and knock-off outlets as well as street vendors on this street. English is pretty popular here so you don't have to worry about communicating with the locals. In addition to the shopping you'll also find some good restaurants and street food in this area (see my restaurant section) as well as some good "off the beaten track" places to explore (see that section too). I spent about 6 hours walking around Itaewon and the surrounding neighborhoods so there is plenty to do to fill the time if you're curious, adventurous and a bit ambitious.

What to buy: You can get all kinds of stuff here. The most popular are men's suits, other clothes (shirts, jackets, etc...) purses, souvenirs and art. You can also find some good food around this area.

What to pay: If you go to a brand name store like Nike expect to pay full price. Other items like suits, shirts and other clothers are discounted but you may have to bargin to get a good price.