All of the shops in Glenelg are worth a visit. Every kind of clothing shop, two bookstores, two newsagents, two chocolate shops, one lolly (candy) shop, and some jewelry shops. It's all here!
What to buy: Anything and everything.
What to pay: As much as you have or as little as you have the discipline to keep from spending.
The shopping street is the same as the cafe and restaurant street and as the tram street: It is Jetty Road :-) And there are real shops, not a mall: Butcher, ice cream store, clothes store etc. You get everything you need there!