Hell, as in all of the Cayman Islands, is a very religious place - primarily Christian Protestant. This is evident by the large number of churches you see, and also the fact that most businesses in the Cayman Islands are closed on Sunday.
One shop owner in Hell takes advantage of his unique name and location by displaying this sign on the side of his gift shop. It reads:
JESUS DIED FOR ALL OF US SO GIVE HIM YOUR HEART AND GO TO HEAVEN!