Moped Rental, Holguín
Get a bycicle or a moped and go around yourself. Everything outside of the resorts is off the beaten path here!!! Don't feel embarassed to talk to the locals, they are all very friendly and will be glad to stop and talk to you (you can just wave around if you don't speak Spanish:). You will be able to see small villages, cows, horses, ...cars, local people and schools... all not too far away from the coast.
Take some candy or gum with you to give to the kids.
We rented mopeds and drove to many villages nearby and met the local cubans. Had a tour of their homes and learned a bit about their culture and everyday life. With us we brought many gifts for young and old. Knowing a little spanish really helps. Visited a Cuban School and handed out about 200 lollipops to all the local children!!
Make certain to get away from the resorts for some time in the countryside. You can walk, bike, moped, drive or find some form of Cuban transportation to get around.