The store is beautiful inside and out! It offers a variety of affordable souvenirs, gifts, local crafts, jewelry, clothing, and Coffee shop that sells local sandwiches and a variety of iced and local coffees.
What to buy: It has much to offer in terms of clothing, jewelry and Puerto Rican gifts to take with you! I depends on your budget, but you can get nice gifts for a cheap as $1. I recommend the typical coffee with milk and chicken sandwich.
What to pay: Depends, in coffee shop you can get a coffee for a $1, sandwiches for $3. The store is BIG offering a variety of gifts and souvenirs for any budget visitor.
It looks like your average tourist shop where you have all the little things that you don't really need, but you buy anyway. It's really nothing special on the outside or the inside, but you get local art and local crafts here, and it makes it very special.
What to buy: The one thing I really wanted was a mask of my own. Everyone in my family has either one or more, and I wanted one for my room. The tale behind the masks is very interesting, and they are also a big symbol of western and southern Puerto Rico (where my family is from). Minstrel-like storytellers would travel from town to town and tell stories to children wearing masks akin to these. They fended the children from monsters and evil ohmens. They also have a lot of dominos here; a popular Puerto Rican pastime.
What to pay: I paid $20-$25 for my mask, where in San Juan they were about $40-$45. The dominos were about $10-$25 a case, depending on what they were made of and what was painted on the back.
If you want to purchase souvenirs, postcards and the like, go to one of the shops around Parque de Bombas and downtown Ponce, and buy what you see/like. If you don't buy it as you see it, chances are you may never see the merchandise again in another area unless it is a commonly used item. I managed to buy some clothes, a souvenir PR bag, personal travel souvenirs, souvenirs for family & friends back home, and postcards from several of the stores around Parque de Bombas and downtown Ponce.