Most wine villages in Lower Austria have a "Kellergasse" which may be read in English as "Cave Street". On several sidestreets you find a row of small houses with a door and even windows, sometimes even a house number but obviously normally no sign of life. And you see that these "houses" show you not much more than just the entrance front and are built into the hill behind them. The hill is mostly a wine hill. So it is clear that the only one function of these houses is to store the wine in the cool and ideally humid cellar deep inside the hill. Sometimes the villages celebrate a "Kellergassenfest", a festivity for wihich all the vintners come to their cellars in the Kellergasse and present their wines. The doors stand open and you may tastte the wine either inside the building or in good weather outside in front of it.
Fugging is situated in the lower Traisen valley, a wine growing area south of the lower end of the very famous and very touristy Wachau (see globetrott's excellent pages on Aggstein. Dürnstein, Krems an der Donau and Melk for details). The Traisen valley (Traisental in German) became recently an own distinct wine growing area with official recognition. It is the smallest one of all officially recognized Austrian wine growing areas. Traisental has very good and heavily under-rated white wines. The grape sorts are mainly the same ones which are cultivated in the nearby Wachau and Kamptal areas but the different soil and micro-climate generates a clearly different character. The sort "Grüner Veltliner" is dominating here. It is stil much to be detected here and the price-quality ratio is excellent!
Visit a local wine grower for tasting and purchase of the products right at the spot.
Why not to have a look at the funny roadsigns here as well... As you may easily see it is still not that perfectly secured than its Upper Austrian counterpart because there were no attempts to steal it so far - but please dont misunderstand that as an "invitation" :-))). If you really want to have one please go to the Rathaus and ask either the Major Mr. Lahmer or his secretary Mrs. Humpelstätter for the address of the providers of such roadsigns...
There are Heurigen enough in the area but this one is exactly in Fugging. A good opportunity to enjoy the young wine (i. e Heuriger) of the wintner plus the one or other of the his bottled wines. To the wines you can enjoy nice snacks made from the farmers own products for reasonable prices. Check the local Heurigen Calendar http://www.franky.at/heurigenkalender/ for the opening days of the various Heurigen in and immediately around Fugging. The number of days an authentic Heuriger is open is quite limited (Prischink is open only 72 days a year) but there is always the one or other around open on a given day. The best time to visit a Heurigen is late afternoon and early evening.
Favorite Dish: The wines and the nice regional snacks (home made!), of course.
It is not a normal shop but the house of a local wine producer and the most charming and entertaining way to purchase wine in Austria is in general to visit a local producer, to taste the wines at the spot - even in the cellar - and to purchase your favourites mostly for surprisingly low prices as compared to the quality you get. It is advisible to come by car (because you tend to buy much more than you are able to carry away by other means) and it is likewise advisable to ask the producer where to find an overnight accommodation in walking distance because you are not earlier able to continue driving.
What to buy: The excellent local white wines mainly "Gruener Veltliner", Austria's by far most popular white wine and the more rare but very nice "Fruehroter Veltliner" which is - other than its name would suggest, white as well.
At many of these places you can also buy other home-made products like cheeses, sausages, excellent fruit destillates etc.
What to pay: Where in Europe outside the places of the local Austrian producers can you find excellent wines for prices of 2 or 3 Euro the 0,75 litre bottle? And it is no risk because you first taste all what you buy.