Well,it's mainly a kid thing but it could be also for the kid that lives in all of us. I just turned after that kid in the sleigh. Only if I had one I was about to jump into it :)
I guess it is popular in the winter when streets are covered with show. I remember my childhood...
Troyan has centuries of traditions in crafts such as pottery. Nowadays this craft is well saved by local craftsmen who continue to make various kinds of pottery. In different places like Markovi kashti you can see men creating these peaces of art.
As well as the pottery, in Troyan there are craftsmen who make many decorative things of wood. You can buy yourself beautiful things from the permanent and temporary markets for pottery and wooden things. Many of the things are specially designed for foreign tourists.