This town is very popular among people in Bulgaria for one thing. When they will get married they come here and buy a wedding dress. When I passed through this city I saw so many wedding clothes shops. So, if you plan to get married soon, perhaps this is the city for you to visit.
We were puzzled on driving into Asenovgrad to see that one whole street was almost entirely given over to shops selling wedding dresses.
We later found out that the town used to be a centre for silk production and was therefore the first port of call for brides to be. Even though the dresses are no longer necessarily made of silk, the bridal shops remain, and Bulgarian brides still come to Asenovgrad to pick their dress.