One of the most popular things tourists want to buy from Santorini besides local products is jewels.
Prices are generally moderate and there are pieces available which are difficult to come by in other parts of the world.
A popular and favourite shop is Nakis, offering a big collection of jewels.
"Fabrica and Kostas Antoniou" jewelleries are also a couple of others on the island.
Shopping in Fira, which is the main "tourist shopping" centre on the island, is a fun experience, with many shops lining the small cobbled streets, ranging from cheap souvenir shops to very expensive fine jewelry boutiques.
Jewelry prices seem a bit high, but most of them are 22 karat, rather than 18.
The tasty local wines, such as Nykteri, Brousko and Visanto, are also a good idea to buy.
Here the most popular local crafts are leather and woven goods, jewellery and folk art, but Kamari Beach has also a wide selection of local craft shops. Of course, every shop sells souvenirs: polished pieces of lava are very popular.
Don't be surprised if you do not find any mirror in the dressing room, in most stores there is only one mirror in the center of the shop.
Oia is rather oriented for contemporary Greek art offering a more exclusive selection of art galleries, shops, but you may not expect to find GAP, Limited, or Express stores, there is not any (yet!).
What to pay: Prices are mid range in most shops. But be careful of the prices in art galleries for paintings by no name artists; they are offered at a sale price of 2-3 thousand euros.
Don't forget your wallets!
Some people shop W/O asking where the locals shop. Daine, from The Boat House Hotel, told me to shop at Gloden Santorini in Fira. That's where she and her husband shop. They also have a store in Kamari.
If you are visiting Santorini, perusing the shops are a must. The selection of silver jewelry is unlimited, and if you need to pick up a souveniere or gift during your trip, it doesn't get better than the silver selection that Santorini has to offer. Make sure you browse all the shops before making a purchase...many pieces are similar, and you may be able to get a better price once comparing the different shops.
We also went into one jewelry shop that my boyfriend had previously been to on another trip...it's called Nick's....and the infamous "Nick the Greek" owns it...and is always there. He has a great personality, and if you are in the area, you've got to meet him...though beware...he really pushes a sale! Once we showed a liking in a Rolex, he took out every Rolex he had!!
What to pay: Everything is pretty reasonable...you can find something in every price range.
As anyone can attest to, walking and wandering the streets of Fira will inevitably lead you to buying souvieners. One of the main sellers in the town are the jewelry shops. And, they are everywhere! Also scattered throughout the town are clothing shops, wooden carvings and toys, electronics, etc. Basically anything that a tourist might want or need to take back to the people who he left behind and are now angry that he did, indeed, left them behind. Amazing how gifts change attitudes!!