Clothing is part of my job and I am always and everywhere checking shops which selling clots. Top touristic destinations usually have top quality shops with the cloths.
Loro Piana is world's leading manufacturer of fine fabrics characterised by ultra fine cashmere and merino wool. Actually, Loro Piana is world's largest cashmere producer. Around 20 years ago the company has changed the strategy and starting the own production of luxurious men cloths, which is of course very expensive. They still using cashmere and merino wool mostly but also adding blanded fabrics like cashmere and silk, cotton and silk or cotton and linen. Loro Piana cloths do not subject to present fashion trends, retaining more classic forms in dressing.
You may have a hard time finding a pharmacy in Portofino, but if you need the latest in high end fashion, you will not have to search for long. As a major magnet to wealthy tourists, the town is filled with boutiques of the most luxurious Italian labels. Salvatore Ferragamo, Ermenegildo Zegna, Emilio Pucci, and Missoni are just a few of the names currently present.