Tourist Attractions in Umbria

  • Todi - on top of a hill, like so many others
    Todi - on top of a hill, like so many...
    by Trekki
  • Sometimes... also the big one is closed :)
    Sometimes... also the big one is closed...
    by Trekki
  • The signs says it very clear: no parking Tuesdays
    The signs says it very clear: no parking...
    by Trekki

Most Viewed Tourist Traps in Umbria

  • Trekki's Profile Photo

    Todi is nothing special

    by Trekki Updated Oct 28, 2008

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    Oh so famous Todi…. While I was doing research previous to my trip, I’ve read of course that Todi “is the most livable city in the whole world”. But….. as it is so often with “best, only, highest, greatest” (almost Chinese-like words), a bit of deeper research unveils the truth: this was nothing more than a huge and obviously successful marketing gag (and I had to work hard not to write marketing lie).
    The facts were, as one can read in the article I’ve added below, that indeed architect and expert on sustainability Professor Richard Levine of University of Kentucky did a survey on many cities and villages worldwide and how their structures might lead to improvements of our today’s cities. He was invited to give a speech at a conference in Todi and a very much inventive PR guy twisted and warped the professor’s words into the famous words that started to spread around the world. As a result, the world rushed to Todi, prices increased, everything went touristy and what was maybe once a nice village with charm and own personality developed in just another high price tourist place.
    Yes, I have to be careful of what I write. Of course I didn’t attend that conference and I also wasn’t in Todi to see it all by myself (which would have put me in a position to judge), but we all know how PR works with its own rules… It certainly was enough to tell me that of all cities and villages in Italy, Todi would be the least I wanted to visit (if ever).

    Unique Suggestions: This article tells more about the famous PR gag:
    There's No Such Thing as a Perfect City by Doris Gappmaier (in English)

    Fun Alternatives: Todi might be nice and cute, but…. it is just one of so many hilltop villages in Umbria or Italy. Yes, it is member of Cittaslow, or slow city, the organisation whose goal is to improve quality of life. But in this organisation it is only one of 47 Italian cities! Most of them (12) are in Toscana, followed by Umbria (9) and Emilia Romagna (6). And even in Umbria it is not the only one…..
    So I can only highly recommend that, unless there is something you desperately want to see in Todi, you should visit other lovely villages and cities in Umbria. All of them deserve a visit, not only PR markting-gag Todi.

    Todi - on top of a hill, like so many others Landscape surrounding Todi
    Related to:
    • Historical Travel
    • Budget Travel
    • Road Trip

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    Food Shopping

    by Alvik Written Feb 22, 2005

    2.5 out of 5 starsHelpfulness

    I think this is a general tip and not necessarily for Umbria alone. Buy wine at Eurospin (http://www.eurospin.it) it is much cheaper there. We got wine at the local town area and paid around 8-10euros per bottle of local wine. It was only 1-2euros. Our friends said they only buy stuff from there or Lidl.

    Related to:
    • Budget Travel

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Umbria Hotels

See all 532 Hotels in Umbria
  • Berti

    We chose Assisi to spend our 44th wedding anniversary. We just love the town and it is much nicer in...

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  • Locanda Rosati

    Locanda Rosati is a very similar enchanting retreat, excellent for the sociable visitors. It is a...

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  • Country House Montali

    What a wonderful view from the top of a beautiful hill overlooking Umbria. The rooms were spacious...

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Umbria Tourist Traps

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