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Charles is fond of telling the story about his first visit to Heineken Brewery. In 1969, he spent ten days in Amsterdam and visited Heineken Brewery many times. At that time, it was still a working brewery and there was no admission fee. The free guided tour took visitors throughout the brewing process, and at the end, beer and cheese were offered free of charge in a large drinking hall. Being a starving college student/young tourist, Charles returned for the free beer and free cheese -- repeatedly. On the third day, the staff recognized his face and thanked him for his multiple visits. Upon finding out it was his birthday that day, they presented him with a Delft blue mug, which he treasured for years until the handle broke off. Over three decades later, the brewery is no longer a functional one and there is a second name on the building: Heineken Experience. Admission is now €11, the drinking hall has been replaced by two sophisticated bars, and there is no longer free cheese with beer. Nevertheless, Heineken Experience is still a fun thing to do if you like beer and have a couple of hours to spare. In exchange for the entrance fee, visitors receive three large beers and a gift. On our visit, the gift was an aluminum replica bottle of Heineken with a bottle opener inside. The three glasses of beer is worth the price of admission already, so it's not a bad deal, especially since the renovated old brewery is full of fun things to see and do. The glass staircase, the copper vats, the theatre, and the studio to make your own video and mix your own music are just some of the attractions included in the tour. By the way, the same vintage Delft blue mug that was given to Charles as a birthday gift 38 years ago is still available at the Heineken gift shop. The price is €27 now! Leave a Comment Address: Stadhouderskade 78, AmsterdamPhone: +31 20 523 96 66Directions: Take trams, 16, 24 or 25, get off at Heinekenplein.Website: http://www.heinekenexperience.com/ Other Contact: info@heinekenexperience.com
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