Heineken Brewery, Amsterdam

4 out of 5 stars 4 Stars - 98 Reviews

Stadhouderskade 78 +31-20-5239666

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  • Friendly staff
    Friendly staff
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  • Brewing the beer
    Brewing the beer
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  • Tasting the beer
    Tasting the beer
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  • lovecats08's Profile Photo

    Heinekin Brewery

    by lovecats08 Updated Apr 4, 2011

    3.5 out of 5 starsHelpfulness

    An opportunity to send a message home!!!
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    I didnt regret going to this place one bit. I was great not only because of the free beer and the gift you get, its just a good experience. A self guided tour though the making of beer plus you get a little buzz for about 11 euros.

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    The Brewery Tour Experience

    by stev0305 Updated Apr 4, 2011

    3 out of 5 starsHelpfulness

    The 2nd bar in the experience.
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    Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 64,000 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, ¯ywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.

    The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience. The museum features "rides", interactive exhibits, and two bars (with three glasses of Heineken covered by the entry fee and the bar tenders will give you as much as you want). It also gives an insight into the company's history and brewing processes through the years. It was a real highlight of mine in Amsterdam. Heineken never tasted so good.

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  • love lager

    by parsnil Updated Apr 4, 2011

    we went to the heineken experience and enjoyed it all so the happy "e" is true! you will have to go or have been to know what i mean! you are a bottle of heineken at one point! and drinking it at another. you go round at your own pace send photos to friends as you are there and learn alot about this beveridge! an enjoyable visit well worth going

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  • Heineken Museum

    by lowss Updated Apr 4, 2011

    3.5 out of 5 starsHelpfulness

    For fresh brew beer, do not hesitate to visit Heineken Museum. Admission has to be 18 and above and the price is 10 euro per person. With that fee, you will get 3 pint of freshly brew Heineken and a souvenir at the end of the tour. Ticket has to be purchased at the point of sale. You will get to see how the beer is brew, the history of Heineken and there are also some games which you can try it out.

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  • intertraveler's Profile Photo

    Worth a visit

    by intertraveler Updated Apr 4, 2011

    2 out of 5 starsHelpfulness

    This Hologram looks a lot better than the photo

    It costs 10 Eur to enter but they give you tokens as there are two bars as walk around you exchange the tokens in the bar we got 3 drinks also there is a token for a free gift.

    The experience goes through all the process of making marketing history and the delivery of there beer.

    One interesting aspects there are some Hologram effects which are marvelous.

    Also you can see into the stables were they still horse for delivery.

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  • angiebabe's Profile Photo

    enjoyed the visit and beers

    by angiebabe Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    heres the best beer
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    during the summer most of the attractions are open until late - got to the heinekken museum at 6pm and still lots of time to take my time through the place, tho other things to see also on my itinerary - but for 10 euro the ticket shows itself itself to be pretty good value!
    3 tokens are given so that at various points through the self-tour you get to trial Heinekkens beer - not that they need our opinions, they have done hugely successfully since its origins - but its an interesting tour and i did enjoy my beer!
    the first beer stop you get to use on of your tokens for a pint. the bar at the end of the self tour you get to use your last two tokens for any two drinks - i was hoping for a shandy!! but no true lemonade but a lemon flavoured fanta type drink was also recommended by the bar tender as a good potential addition to dilute my beer (too many more museums and walking to fit in to have to swagger!!) , so any non alcoholic is allowed for your tokens.
    then a free gift is also included - so for the budget conscious heres your chance for a free and rather handy souvenir - a Heinekken bottle opener inside a bottle- to add to your tulip and cheese souvenirs!?

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  • Cammel11's Profile Photo

    Hieneken

    by Cammel11 Updated Apr 4, 2011

    Hieneken Experience is only there to say you went to it. Basically you get a few hallf pints of beer with the admission ticket and you go through a history of the brewery and there are a few silly games. Again, at least you can say you went right?

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  • traveloturc's Profile Photo

    Heineken Exzzzperinccce

    by traveloturc Updated Apr 4, 2011

    2.5 out of 5 starsHelpfulness

    Heineken before

    This is the experience of the famous beer Heineken,the world’s largest beer exporter. In this experience entertainment and instruction is mixed. the 'Bottle Ride'. makes you feel what it is like to be a beer bottle. Each room in the historic brewery has retained its own atmosphere. In the original brewing room, Did you know that the Egyptians brewed beer as long ago as 1000 BC? If you know already dont tell to the Dutch people because they are proud of their beers

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  • barney1974's Profile Photo

    Heiniken

    by barney1974 Updated Apr 4, 2011

    2 out of 5 starsHelpfulness

    Brewery!

    We were all set to visit the brewery but then showed up at the door when it opened. The only problem was that it was Sunday and no tours were being given that day! ha ha. oh well. We still had a good day.

    Side Note. I actually had my first Heiniken the other day and it was gross! I like beer but that was not good beer.

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  • Stef619's Profile Photo

    Beerlicous

    by Stef619 Updated Apr 4, 2011

    4 out of 5 starsHelpfulness

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    We visited The Heineken Experience on a very rainy cold day. It was um, interesting to see how beer is made and the different types of bottles and ad campaigns throughout the years. I've been to the coke museum in Atlanta and it was basically the same thing. Of course the three beers (one is served right in the middle of the self guided tour) and free glass is an added bonus! There's plenty of interactive things there too!

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  • cnorwood's Profile Photo

    Free Beer!

    by cnorwood Updated Apr 4, 2011

    3.5 out of 5 starsHelpfulness

    On the way in!

    What a great day out!

    Costs under £10, you get 2 free pints, a free Heineken glass, you learn the history of Heineken and get to have a great laugh. There is even an interactive section when you can send pictures of you and your group to email addresses.

    It is about a 20 minute walk from Dam Square but you pass a lot of cafe's along the way to stop off and recoup. There is a tram that runs straight there but we couldnt figure out which one it was, as about 20 go through dam square every 20 minutes. We did get the tram back though, was about 50p.

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  • sierralyndon's Profile Photo

    2 hours to kill on a rainy afternoon

    by sierralyndon Updated Apr 4, 2011

    3.5 out of 5 starsHelpfulness

    Wasn't sure whether this tip really belonged in the Tourist Trap section; I can't really classify it as a "trap" because we were fully aware of what we were in for. Mainly went because it was raining, and we couldn't handle the intensity of a museum.

    You pay €10 for entrance, and you get 3 beers throughout your visit.

    The experience comprises a walk through several rooms in the old Heineken brewery. There are a couple of "adventure rides" and several other interactive areas where you mostly get to see lots of Heineken ads. A fun area is the video and photo-mailing service. You can also see the Heinekn horses who apparently go out on their "rounds" a couple of times a day, but we never saw them during our 3-day stay there. All in all it was quite a tame visit.

    Not sure if the REAL brewery allows visitors, but I think it would have been greater fun to actually see the actual brewing of beer (sort of like visiting a bodega in Andalucia).

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  • plinkorules's Profile Photo

    Cheers!

    by plinkorules Updated Apr 4, 2011

    1.5 out of 5 starsHelpfulness

    I enjoyed the Heineken Exp. I have been to a couple different beweries and I have enjoyed this one the most. It was very interactive. Not boring at all. 3 free pints along the way. I got a cool glass and container.

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  • orlikins's Profile Photo

    Heineken

    by orlikins Updated Apr 4, 2011

    2.5 out of 5 starsHelpfulness

    'Nuff said!
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    This places ROCKS (and I don't even LIKE beer!!!!!!)

    This was fantastic! Totally recommend it.

    €8 entrance fee and you can get 3 beers AND a commemorative beer glass.

    Definitely aimed at the younger market compared to other breweries I have been to. It's like yeah, OK, this is how beer is made, now here are the multimedia game rooms and the free bar. ;-)

    And yes, I managed to drink all those beers by myself :-) *hic*

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  • william_navigator's Profile Photo

    Heineken Experience

    by william_navigator Updated Apr 4, 2011

    3.5 out of 5 starsHelpfulness

    Let the games begin
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    A neat attraction is the Heineken Experience set in the old Heineken Brewery. They brewed here until 1988 when they moved to more modern accomodations outside the city. This old brewery has been turned into an interactive museum. You can walk through at your own pace. There is a ride where you pretend you are beer being processed and bottled. You walk through a historical area, see inside a brew tank, there is a documentary short film area and of course two "rest" areas where you can enjoy some beer. There is a good gift shop so you can stock up on beer towels, glasses, accessories, etc.

    For 10 Euros you get 2 free beers (or soft drinks) and a gift (10 oz. glass) at the end. I believe you have to be 18 to participate.

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