Heineken Brewery, Amsterdam

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For you, it will be no surprise since you know your lager that Amsterdam is the home of Heineken lager.
Beer friends, attention!
Entering the museum you get four different coloured tokens, each for an Amsterdam sized beer at the pubs. One at halfway, near the copper cauldrons, and the See You Again Bar at the exit.
These are probably the cheapest beer you will find in Amsterdam! For non-beer drinkers there are Coke, Orange or mineral water.
The self guided tour takes you through the history of brewing beer and the past of Heineken, also an interesting selection of old photos. Its a little more than just a "beer tour" through the rooms of the old factory.
There is an amusing moving experience half way in a small room with a screen, where you are put into the role of a Heineken bottle on the conveyor belt, in order to feel what it is like being a bottle. You start the ride as an empty bottle with thousands of other bottles, following the different processes until you emerge as a filled bottle.
You can email your photo to friends from the brewery, to share the Heineken Experience with them.
It is recommended to those who love beer and want to see how one of the best beers in the world has been made. The only problem is that the only beer available is the lager, even though Heineken brews more than 120 beers.

Open: During summer time, daily 11.00am - 7.00pm. last entry 5.45pm.
From September until May, daily except Monday 10.00am - 6.00pm. last entry 5.00pm.
Admission fee: 11.00€ - Under 18 the entry is not allowed

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Fairly interesting vintage Heineken Commercials, the various products they have boasted since their conception. There was a cool movie part of the tour, which was decent. Guinness Museum in Dublin is better though.

But hey you get a free cold one, so what are you complaining for?

A visit to the Heineken factory is a must for visitors to Amsterdam, I must say. All you have to pay is Euro10 and you get 3 beers, a glass and an insight to beer making and its history.

A truly fantastic place to go to. It's one of the International symbols of the Dutch!

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Have a fantastic couple of hours inside the Heineken museum and learn how they do beer, i mean real beer.

Walk inside the building and get the experience to feel like a bottle of beer feels, from the beginning to the end.

Learn about Heineken history and have 2, 3 or maybe 4 beers at the bar inside.

Then, at the end, stop at the souvenir shop and have a genuine Heineken Beer glass with your name engraved on it.

The Heineken brewery tour has much less to do with learning about the brewing process of one of the world's most popular brews, than a tour through several audio-visual toys loosely related to beer. It is a fun time, and comes with 1. 2 free beers and 2. a free Heineken glass in a decent looking canister.

The best thing about this is that, even when you forget about the free glass and the actual tour, the beer is actually cheaper than buying it in a regular pub. So if you are hard up on cash, and need your 4 or 6 brew fix, go on the tour a few times instead of going to the pub.

Good times had by all!

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I didnt regret going to this place one bit. I was great not only because of the free beer and the gift you get, its just a good experience. A self guided tour though the making of beer plus you get a little buzz for about 11 euros.

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Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 64,000 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, ¯ywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.

The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience. The museum features "rides", interactive exhibits, and two bars (with three glasses of Heineken covered by the entry fee and the bar tenders will give you as much as you want). It also gives an insight into the company's history and brewing processes through the years. It was a real highlight of mine in Amsterdam. Heineken never tasted so good.

we went to the heineken experience and enjoyed it all so the happy "e" is true! you will have to go or have been to know what i mean! you are a bottle of heineken at one point! and drinking it at another. you go round at your own pace send photos to friends as you are there and learn alot about this beveridge! an enjoyable visit well worth going

For fresh brew beer, do not hesitate to visit Heineken Museum. Admission has to be 18 and above and the price is 10 euro per person. With that fee, you will get 3 pint of freshly brew Heineken and a souvenir at the end of the tour. Ticket has to be purchased at the point of sale. You will get to see how the beer is brew, the history of Heineken and there are also some games which you can try it out.

It costs 10 Eur to enter but they give you tokens as there are two bars as walk around you exchange the tokens in the bar we got 3 drinks also there is a token for a free gift.

The experience goes through all the process of making marketing history and the delivery of there beer.

One interesting aspects there are some Hologram effects which are marvelous.

Also you can see into the stables were they still horse for delivery.