Heineken Brewery, Amsterdam

4 out of 5 stars 98 Reviews

Stadhouderskade 78 +31-20-5239666

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  • Tasting the beer
    Tasting the beer
    by mickeyboy07
  • Entrance
    Entrance
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  • Friendly staff
    Friendly staff
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  • csordila's Profile Photo

    Not Only a Beer Tour

    by csordila Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    For you, it will be no surprise since you know your lager that Amsterdam is the home of Heineken lager.
    Beer friends, attention!
    Entering the museum you get four different coloured tokens, each for an Amsterdam sized beer at the pubs. One at halfway, near the copper cauldrons, and the See You Again Bar at the exit.
    These are probably the cheapest beer you will find in Amsterdam! For non-beer drinkers there are Coke, Orange or mineral water.
    The self guided tour takes you through the history of brewing beer and the past of Heineken, also an interesting selection of old photos. Its a little more than just a "beer tour" through the rooms of the old factory.
    There is an amusing moving experience half way in a small room with a screen, where you are put into the role of a Heineken bottle on the conveyor belt, in order to feel what it is like being a bottle. You start the ride as an empty bottle with thousands of other bottles, following the different processes until you emerge as a filled bottle.
    You can email your photo to friends from the brewery, to share the Heineken Experience with them.
    It is recommended to those who love beer and want to see how one of the best beers in the world has been made. The only problem is that the only beer available is the lager, even though Heineken brews more than 120 beers.

    Open: During summer time, daily 11.00am - 7.00pm. last entry 5.45pm.
    From September until May, daily except Monday 10.00am - 6.00pm. last entry 5.00pm.
    Admission fee: 11.00€ - Under 18 the entry is not allowed

    Industrial Heritage Heineken Brouwerij Beer friends, attention!! Beer Brewing Ingredients Brewing  Vessels
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  • codrutz's Profile Photo

    Heineken Brewery

    by codrutz Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness


    One of the must see place for all you malt lovers out there :) The original Heineken brewery in Amsterdam, dating from 1930. Between 1930-1988 this famous (and very good indeed) beer was made right on this spot. Now on the building is the Heineken Experience beer museum.

    Inside, for an admission price of 10 EUR you can discover the secret of making one of the best beers in the world. From the big malt silos to the steering wagons, and of course to the bar where you'll be given a Heineken beer to "taste", the experience is not so extraordinary, but surely a pleasant journey into the "beer world".

    Heineken

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  • pieter_jan_v's Profile Photo

    Heineken Experience

    by pieter_jan_v Updated Dec 24, 2011

    4.5 out of 5 starsHelpfulness

    Visiting the Heineken Brewery is a must for many Amsterdam visitors. Touring the factory lasts about 1.5 hours. You learn everything about the history of the Heineken family, who started the plant. Furthermore the ins and outs of beer brewing are showed.

    In 2008 The Heineken Experience re-opened after a major improvement. New elements are the interactive journey through the brewing process; producing a personalised beer bottle and the stable visit.

    Admission: Euro 16.00 (2 drinks included).

    Opening hours:
    Mo - Su: 11AM – 7PM (Last ticket sales at 5.30PM).
    Closed on New Year's Day, Queensday and both Christmas days.

    Also visit the Heineken The city shop downtown.

    The Kettles Heineken Brewery Heineken Brewery The old Brewery name Heineken Experience Entrance
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  • Heineken Brouwerij

    by Mariajoy Written Jul 15, 2004

    4.5 out of 5 starsHelpfulness

    Well..... to be honest I didn't actually have a lot of interest in seeing this place..... but we were passing by and I thought I'd take a picture. BUT I can understand how some people might consider this a "Must See Activity" so I have included it here.

    I do know that tours are Mon-Fri 9.30am-11.00am and in Jun-Sept they are also on at 1pm-2.30pm AND if that isn't enough, in Jul-Aug they are held on Sat 12 non-2pm. Apparently tours are really popular so get your tickets in advance.

    Just a big brown building

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  • A Must for Beer Lovers

    by CoAir13 Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    Enjoy a leisurely stroll through this self guided tour of the original 1867 building into the newer 1930 building that was a working brewery until 1988. GREAT gift shop and samples for those who qualify!

    Tues. - Sun. 10 am - 6 pm
    10 EURO
    No one under 18 admitted without an adult!

    Heineken Museum
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  • H-TownJourneyman's Profile Photo

    The Experience, beer included!

    by H-TownJourneyman Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    Well, what else can be said about this other than the fact that for 10 Euros you get:

    -A self guided tour through the Heineken brewery, seeing all you would ever wish to see about the history of the beer

    -3 free beers handed out at the two bar "rest areas" of the tour

    -A free Heineken beer glass

    A nice little tour, the beer alone makes it a good investment!

    Heineken Brewery

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  • angiebabe's Profile Photo

    enjoyed the visit and beers

    by angiebabe Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    during the summer most of the attractions are open until late - got to the heinekken museum at 6pm and still lots of time to take my time through the place, tho other things to see also on my itinerary - but for 10 euro the ticket shows itself itself to be pretty good value!
    3 tokens are given so that at various points through the self-tour you get to trial Heinekkens beer - not that they need our opinions, they have done hugely successfully since its origins - but its an interesting tour and i did enjoy my beer!
    the first beer stop you get to use on of your tokens for a pint. the bar at the end of the self tour you get to use your last two tokens for any two drinks - i was hoping for a shandy!! but no true lemonade but a lemon flavoured fanta type drink was also recommended by the bar tender as a good potential addition to dilute my beer (too many more museums and walking to fit in to have to swagger!!) , so any non alcoholic is allowed for your tokens.
    then a free gift is also included - so for the budget conscious heres your chance for a free and rather handy souvenir - a Heinekken bottle opener inside a bottle- to add to your tulip and cheese souvenirs!?

    heres the best beer even Spocks in on the stuff Heinekens history
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  • cmboothe's Profile Photo

    Free Beer

    by cmboothe Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    After visiting the Guiness Brewery in Dublin, I felt it was only right to visit the home of Heineken. Not being a beer drinker, I'm not sure why I felt compelled but it was well worth the experience. Along with your 10 euro ticket you get 3 free drinks and a free gift. Luckily for me, not being a beer drinker, soft drinks could be substituted for beer. Though, I did drink one Heineken in a spirit of appropriateness. And I learned a new term, "skulled" - the only was to get the beer down was to drink it all in one go. Maybe that's why I enjoyed the museum so much...

    API Limerick, my first Heineken beer
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  • Boca24's Profile Photo

    Multi-media experience with Beer included

    by Boca24 Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    Big museum dedicated to Heineken. You get 3 beers and a glass for your visit. While no beer is actually brewed there it was a very interesting exploring the evolution of the company. Includes a multi-media look at their ads over the years and a virutal ride on a a horse pulled carriage.

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  • PeteP51D's Profile Photo

    Heineken Factory Tour

    by PeteP51D Updated Apr 4, 2011

    4.5 out of 5 starsHelpfulness

    "Heineken". It's the reason you give to imigration officers when asked why you're visiting Holland. What trip here is complete without a visit of the Mecca of the beer world?? At least in MY world... :) THIS IS THE EVENT YOU'VE BEEN PRACTICING FOR!! One thing that bites is the early start times. There's usually two, at like 9 & 9:30AM ! Uggh... But if you're a trooper & hang through the history, processing, ect of Heineken, then you're rewarded with 30 minutes to pound as many Heiny's as you can hold, (& still behave..). With the time constraints emposed, things develop QUICKLY. People show a talent for pounding them, even the babes! With people for all over the world, It's International relations at it's BEST.

    Heineken Pete @ the Promised Land!!!

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  • angiebabe's Profile Photo

    Mr Spock, Heineken brings happiness!

    by angiebabe Updated Apr 21, 2007

    4.5 out of 5 starsHelpfulness

    Take a tour of the Heineken museum, takes you through its origins and gradual progression to become a major international leader in the beer market.
    For only 10 euro you get a self guided tour, a free gift! (which was a rather handy heineken bottle opener inside a heineken beer shaped can) plus 3 drinks - a heineken beer of course in the Heineken bar and then near the end two drinks of your choice.

    Plus Theres a Heineken souvenir shop so you can spend a bit more for all those momentos you want to take home and display around the house or give as gifts in remembrance of your tour. cheaper items such as the Heineken beer counter towel makes a handy souvenir hand towel i thought.

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  • darkjedi's Profile Photo

    Beer please!

    by darkjedi Updated Apr 4, 2011

    4 out of 5 starsHelpfulness

    Once your through the door you'll begin your Heineken Experience with a brief history of the beer, learn what goes into making it and see the machines that brewed it. There is also a short ride which puts you in the beer making process as a bottle. Its a bit lame and won't shake you about like the Disney rides but its a good laugh, as you get alternately heated and sprayed with water. Finally the tasting bar, where you will learn why beer has a head and the secrets of what made Heineken great. Oh and a free beer or two!
    I thought it was good fun and worth the € 15.

    The Heineken Experience is open Monday through Sunday from 11.00 – 19.00 hrs. Last ticket sales at 17.30 hrs.

    World of Heineken Beer crates Brewing rooms Beer fridge

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  • Stef619's Profile Photo

    Beerlicous

    by Stef619 Updated Apr 4, 2011

    4 out of 5 starsHelpfulness

    We visited The Heineken Experience on a very rainy cold day. It was um, interesting to see how beer is made and the different types of bottles and ad campaigns throughout the years. I've been to the coke museum in Atlanta and it was basically the same thing. Of course the three beers (one is served right in the middle of the self guided tour) and free glass is an added bonus! There's plenty of interactive things there too!

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  • Donna_in_India's Profile Photo

    Stop in for some beer.....

    by Donna_in_India Updated May 15, 2009

    3.5 out of 5 starsHelpfulness

    Extremely popular Heineken beer is sold in over 170 countries and this is the Heineken Experience. Housed in a former brewery this was an experience that seemed a little confused. It was supposed to be a tour of the beer making process but they seemed to be trying to please everyone so there were some weird interactive exhibits, a bar midway where you got one beer and a bar at the end where you got 2 beers (sticky floors, tables). We really didn’t learn anything about the process and didn’t have all our beers either.

    We were in a group of the last people to enter for the day. They didn't tell us that most exhibits/movies, etc. would be closed at that time which was very disappointing.

    The shop was packed with visitors scooping up everything from towels to t-shirts. You did receive a free gift - a bottle opener. I'd rather have saved my money and enjoyed my beers elsewhere. In any case, it is a very popular attraction so I would recommend getting there early in the day to make sure you get in and are able to see all the exhibits. Tickets can be ordered online.

    The Heineken Experience is open Monday through Sunday from 11.00 – 19.00 hrs. Last ticket sales at 17.30 hrs. Make sure you arrive on time so you have enough time to enjoy the tour. It is suggested to allow 90 minutes for the full tour.

    Admission: € 15, (2 beers included)

    Visitors under 18 must be accompanied by an adult.

    Visitor information was correct as of this writing.

    Inside Heineken Experience, Amsterdam Inside the Heineken Experience, Amsterdam
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  • DAO's Profile Photo

    OVER 18'S ONLY - HAVE A HEINIE

    by DAO Updated Dec 23, 2007

    3.5 out of 5 starsHelpfulness


    The Heineken Brewery can trace its foundation back to 1864, is the largest brewery in Europe and exports to 170 countries. Who cares! Grab yourself a cold ‘Hennie’ and pour it down your throat! Glug Glug! Repeat! This tip was personally researched by me and I put my neck on the line to bring you this important research. Please rate generously!

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