Devold is an oldtimer in the business of sweater and woollens making in Norway. Their factory is some ways of of town, but they do organise visits through the tourist office, and they have an outlet store as well as a factory museum on the spot. During summer they have an outlet store right on the canal downtown as well.
The production is in Norway, not in Sri Lanka or China, which is the case for some of the cheaper stuff you see around in Oslo (typical label: "Designed in Norway").
What to buy: Woolen sweater for working purposes (outdoors), such as the ones on the photo.
Decorative sweaters for nicer wear and gifts.
Cheaper sweaters for everyday use.
What to pay: The summer outlet store on the canal sells off some articles really cheap, perhaps surplus production (down to 100-250 NOK for regular sweaters), and discounted finer wear at around 1000, collections that are outdated. Among Norwegian sweater producers, they are known as the most moderately priced.
What to buy:
The southwester, or "sydvest" is a rain hat that has its origin in oilskin hats of the fishermen of old times. The hat is still alive and kicking, but now made out of various plastic materials. It is so much linked to Ålesund that the hat also comes in light tourist versions with Ålesund written on them. Well, if you have the weather against you, a good sunnmøre entrepreneur will certainly find ways of making a good profit out of that, too!
The hats - the real ones - are extremely sturdy and good and will do their job through rain, sleet and snow.
What to pay: 50-250 NOK depending on size and quality.
It's located in one of Ålesunds famous art noveau buildings within walking distance from most hotels. You'll find photo shops, perfume, grocery, gifts, clothes, shoes, flowers, souvenirs, jewelry, sportswear, hairdressers, music, restaurants and cafes.
Monday-Friday 10 am - 8 pm
Saturday 10 am - 6 pm
This is one of Norway's largest shopping malls with its 110 shops, and is naturally enough a place where people meet.
Here you'll find handmade souvenirs from Ålesund combined with a hobby shop. You'll also find some paintings made from some of ålesunds artists