If you are looking for traditional Romanian stuff to buy as souvineirs or gifts there is one good shop i have found.
It's on Blvd Unirii as you walk towards Causescus house its on the left hand side. Its called RomArt and has a wide variety of embroidery, dolls and carvings etc.
If you are looking to buy some of the woven rugs, wait until you visit Sucaeva they are much cheaper at the monastery called Veronet.
If you are in the piatra neampt area, take the journey out to the red lake 'lacu rosu' - along the way is a market set up in the shelter of the cliff wall with great woolens, embroidery etc.
Piata Europa is a very large market on the outskirts of the city. Prices here are much lower than in any department store or other market nearer the centre. To get there take the no. 21 tram from Bulevard I.C. Bratiancu (on the right some 150m up from piata unirii) right to the end of the line (approx 40 mins). Piata Europa is about 200m up on the right.
What to buy: In piata Europa you can find all kinds of clothes and household goods at very low prices. The goods are generally of the same quality that you'll find in other markets and shops around Bucharest at the lower end of the price scale.
This shopping centre gives an impression of how Bucharest stands at the moment, with very expensive shops rubbing shoulders with shops selling very cheap stuff. There seems to be no middle ground.
What to pay: How much have you got
You forgot to pack something which you realise you desperately need. Or you run out of something. Dont pay too much.
Steer clear of shops on the main drags. Youll be digging deeper into your pockets than is ever necessary! There are several markets which run in Bucharest where you can save a lot of $$$$!!!
There is a particularly good one at Bucur Obor which sells everything from fruit and veg, to clothes, bags, music, school books and personal hygiene products.
They got it all in Bucharest.
What to buy: No need to pack food or bottled water - you can buy it in several modern shopping markets "Bella" - plenty of well stocked small markets.
There are several small "American style malls" and even some large "warehouse style stores" (Carefour).
Nice Romanian Wines make a nice gift to bring home ($4-5/bottle)
What to pay: Romanian souveniers were more expensive in the City, then out at the touriest sites.
Food is very-very reasonably priced.
Clothing is more expensive in Romania - then in the US.
The Bucuresti Mall provides four levels of shopping that you can find in many modern city malls. A center atrium with a glass ceiling and escalators provide the main starting point to begin your shopping travels. The upper floor provides a food court area where they serve some great Italian ice cream!
What to buy: There are numerous clothing and retail stores of many merchandise available.
What to pay: Prices are reasonable and vary throughout the mall. I bought several modern music (from Romania) CDs, the club music type, for about US$5 each. A Romanian movie DVD I bought was about US$26.
When you are walking along Calea Victoriei north to the Revolution square you will find a good books shop on a classical corner building, you should go inside, check if you like something...
What to buy: I bought 2 books about the city of Bucharest (both are in English), there is a lot of information about the history of the city and about the sights... There are other books in addition to tourists books, most of them are in Romanian i belive.
What to pay: The prices are not high at all, i bougght 2 good books for about 500000 Lei (15 Dollars).
Its not easy to define Unirii shopping center, it was built under the communist regime when Ceaucescu built his "favorite project"-Unirii blvd. Since that times it went under a lot of chnges and today its one of the most bustling shopping centers of the capital.
Monday-Saturday: 9-21, Sunday 9-15
What to buy: The shopping center has huge potential has it one of the biggest in that part of Europe (there are more then 200 store and restaurant places) but yet the level of the stores nedd to get a bit better and the entertainment need to be finished until it will get a really good reputation.
The Victoria store is a fashionable department store, similiar to those in western europe. It is located in a beautiful refurbished building at Calea Victoriei, in the heart of the classical Bucharest.
What to buy: The store is divided by floors. Every floor consists an other kind of merchandise. The most importent sectors are the clothes and fashion of course...
What to pay: About the same as in other shopping centers and high level stores in Bucharest.
There are a lot of flower markets/stands in Bucharest. Stop by, admire the variety and buy a flower.