The streets in Zermatt are lined with numerous stores, bars, hotels and restaurants. I was surprised by the number of watch shops, even in Zermatt, but there are clothing stores, bookstores all along the major streets.
Zermatt is not only an alpine paradise but also a shopping paradise. Escpecially for luxury goods as watch, jewellery or Swiss chocolate ;-).
Why not to let you tempt by a Swiss made watch from a famous brand, usually there are available only in the big Swiss cities but also in Zermatt. The advantage here is that all luxury shops are close each other as you could make your choice easier.
Do not forget to ask the tax free form to get a VAT refund when you’re leaving Switzerland (to know how to process see my shopping tip on my VT Swiss page)
What to buy: - Swiss Watches
- Swiss Chocolates
- Swiss Knifes
What to pay: $$$
This shop only sell wares that pertain to cows, being as how the cow is so important to the Swiss. There is no end to the number of choices that are available. The shop is bright and colourful and really eye catching.
What to buy: Plenty of gift ideas here.
What to pay: How much can you afford? There will be something there for you.
This shop is probably the very best when it comes to buying or renting sports equipment in Zermatt. On 3 floors it offers an most individual product range - making true sportsman really happy. Most impressive for me is the service quality in the shop - those guys know what they are talking about, customizing everything to your personal demands and within only 5minutes the crew could turn you from naked to perfectly geared - with the taxi already waiting to bring you to the slopes. You wont find a better combination of product and service quality in Zermatt. Enjoy!
This shop is amazing. It's mainly for gifts of all sorts, but the owner obviously has a preponderence for angels and other mystical items. There is beautiful handcrafted jewellery, Nativity cribs and figures and figurines of all kinds. It's a real wonderland to walk into.
What to buy: If angels are your thing, this is where you will find them.
What to pay: Not cheap by any means.
This is a chocoholics paradise. The front window is full of huge slabs of all different varieties of Swiss chocolate, it has to be seen to be believed. Inside it just gets better with hundreds of hand made chocolates and truffles to choose from. I apologise for the photo as it was taken through glass and this doesn't always work for me.
What to buy: Chocolate, chocolate and more chocolate.
What to pay: As much or as little as you want.
The main shopping street of Zermatt is the Bahnhofstrasse (Station street) which runs from the train station in the north to the Kirchplatz (Church Square) in the south.
It is full with all sorts of shops; mainly selling tourist souvenirs and outdoor equipment. Many of the shops are even open on Sundays.
Besides all the shops you also find fancy hotels, many cafes and nightlife venues here.
The street seems to be bustling with tourists all day long. This is quite a contrast to the tranquility of the mountains.
There is a supermarket in the middle of the town.
Unlike other shops in Zermatt, the prices at the supermarket are quite reasonable.
So if you just want to grab a few snacks or drinks.
the market is your best bet (if you want to spare that is).
Im sorry I cant remember the name anymore.
But you'll find it.
You know allready the Bahnhofstrasse of Zurich? Then you got the idea. The Zermatt Version is just a bit smaller and of course car free, but about as expensive as its bigger sister in Zurich.
What to buy: Everything you need!
What to pay: A lot!
Buying souvenirs from Zermatt is something MUST & this shop is most charming and interesting place for buying souvenirs.
What to buy: I bought a lot of post cards having different views of Zermatt and Matterhorn.
What to pay: Swiss Francs - SFr.