Selfridges, London

15 Reviews

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  • Entrance to Selfridges
    Entrance to Selfridges
    by toonsarah
  • Selfridge & Co
    Selfridge & Co
    by toonsarah
  • Ralpf Lauren
    Ralpf Lauren
    by gugi66
  • toonsarah's Profile Photo

    Selfridges: All under one roof

    by toonsarah Updated Feb 27, 2011

    4 out of 5 starsHelpfulness

    Selfridge & Co
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    While Harrods is often mentioned by tourists as the department store they most want to visit, I personally would recommend a trip to Selfridges above that any day. It is equally huge, almost as grand-looking, but far more practical in my view, as despite its apparent grandness it actually caters for most budgets. And while you won’t come away with the distinctive green bag of its Knightsbridge-based rival, to Londoners the bright yellow of Selfridges is just as recognisable and may just make you look more like a local!

    Although the store is now a London / UK institution, it was actually founded by an American, Harry Gordon Selfridge from Wisconsin. He had already worked in retail for 25 years when he first came to London in 1906. He was unimpressed at the quality of many of London’s stores and decided to take action, investing a then huge sum of money, £400,000, into his own department store. He is widely credited with coining the phrase “the customer is always right”, and it was this ethos and Selfridges’ novel approach of having produce on display, rather than behind counters, that made the store such a great success, even transforming the way we shop. Today we take it for granted that we can browse in this way, but it made a huge impact on those early 20th century shoppers and they flocked to Selfridges, with the result that the concept was soon adopted by many other stores.

    What to buy: It’s more a question of what can’t you buy! A great food hall, fashion from designer stuff to more affordable brands (although not low-end), beauty products, everything for the home etc etc. It’s great for gifts, especially at Christmas when there are all sorts of tempting special displays and interesting selections. I loved the single-shot bottles of exotic flavoured vodkas that Chris bought for me here.

    Selfridges also hosts many events, including art exhibitions (we saw a fascinating installation here last year which recreated a 70s style magazine publishing house in the shop’s basement). There are also food and drink festivals, make-up and beauty demonstrations, book launches and more – check the website at for details of what’s coming up.

    What to pay: The focus is on mid- to top-range brands so don’t expect too many bargains, but prices are in line with what you’d pay elsewhere in London and the variety under one roof means you save on travel time and costs. And if you’re on a budget, there are sales from time to time (the biggest is immediately after Christmas – still called the January sale even though these days it usually starts in late December). Or if you love window-shopping, just come to browse.

    Oh, and talking of windows, Selfridges’ are considered among the best window displays you’ll see anywhere in town, so definitely worth checking out if you’re on Oxford Street.

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    Selfridges: The other famous department store

    by clueless83 Written Feb 20, 2010

    Selfridges much like Harrods is another famous London department store and is again pretty pricey.

    We went in to look for a lamp (I was looking for a *very* specific lamp). Needless to say I didn't find it. Some quite pricey furniture in Selfridges.

    Didn't really look around the store too much but its probably a nice place to do some gift shopping. Did notice outside there was a notice saying that Danyl from X factor was performing that evening (my friend Polly was very excited but we couldn't go as we had tickets to see Pink at the o2 that night).

    We also saw a man dressed as Santa outside threatening to rip someones head off and a man dressed as a giant cigarette dishing out advice on quitting smoking. All the weirdos seem to come out to play when I'm out. Hmmm..........

    hehe ;-p

    What to buy: Pick up a snazzy store guide and see what you can afford. I didn't buy anything in Selfridges.

    Related to:
    • Luxury Travel

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    Selfridges & Co: Selfridges & Co

    by gugi66 Updated Dec 25, 2008

    3.5 out of 5 starsHelpfulness

    Ground floor
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    This is THE Department Store to go to when your in London, forget Harrods it´s a tourist trap. Here you have everything between heaven and earth. Clothes for men, children and woman. Selfridges Wonder Room with brands like Tiffany & Co, Vertu, Bvlgari, Hermes, Cartier, Chanel and many more. Home & lifestyle, Food & Wine it has it all. So this is the No1 Department Store in London.

    Related to:
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    • Luxury Travel

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    Selfridges: A kind of an expensive shop!

    by gordonilla Written Jan 29, 2008

    2.5 out of 5 starsHelpfulness

    Exterior 1
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    It was founded in 1909 by Harry Gordon Selfridge, and American. The store is the second largest in the UK, only beaten by Harrods. The phrase " the customer is always right" comesa from this location.

    What to buy: A real "Departmental Store" so lots to chose from - although I am sure the selection is the same as many other shops on Oxford Street or even the local High Street.

    What to pay: It is a little expensive - so what can you afford?

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    Selfridges & Co: Top-notch shopping

    by nomadig Written Apr 11, 2007

    3.5 out of 5 starsHelpfulness

    Selfridges & Co.

    Selfridges & Co. is one of the major destinations for any shopaholic in London. Centrally located on Oxford Street, near Marble Arch tube station, the department store offers everything and beyond for people interested in stylish items, may that be of fashion, accessories, home furnishing or books.

    The stuff comes with a hefty price tag. London is not the cheapest city, and luxury items are priced accordingly.

    The ground floor has several shop-in-shop boutiques for various top-brass brands, and all the floors are filled with branded goodness. The young fashion are is especially extensive and worth of visit for everybody feeling young or brave enough to wear the stuff.

    There are also several restaurants and cafés in the building, and an extensive grocery store.

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  • deecat's Profile Photo

    Selfridges: "A Wonder of a Store"....

    by deecat Updated May 11, 2005

    4.5 out of 5 starsHelpfulness

    Selfridges has been around since 1909 when Harry Gordon Selfridge (originally from Chicago) opened his store in Oxford Street. It was really a marvel of a store, especially for the times!

    Most famous were the American Soda Fountain, the rooftop with a golf range, a dance floor, and an ice-rink! The store itself was magnificent, and the window displays were the pride of London. But, most magnificent were the Art-Deco lifts
    Alas, today Selfridges has no American Soda Fountain, no Art-Deco Lifts (only fast, efficient modern elevators), and no basement demonstrators (salesmen demonstrating kitchen gadgets).

    The Window Displays are, fortunately, still wonderful (I was there during the Christmas Holidays). The original facade is still glorious, and the store still has many fine departments.

    Of special interest is the food hall where I purchased some special food items, chocolates, and breads. Just make sure that you set aside a good deal of time to explore its many floors.

    Even though it's a terrific Department Store, I sure do wish I could have seen it during its "heyday" when there was an American Soda Fountain!

    What to buy: This is a huge store which sells clothing for men, women, children; hats, scarves, shoes, jewelry; foods, chocolates, breads. Most anything you need, you will find here.

    What to pay: The prices here are moderate

    Related to:
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  • sunlovey's Profile Photo

    Selfridges: Upscale fashion, furniture & food- very chic & hip

    by sunlovey Written Feb 17, 2005

    Six floors of shopping bliss.... I love the womens/juniors fashion department, the shoes, the cosmetics, the paper goods & stationery, the music department, the gourmet food area (great for grabbing a quick and tasty lunch), the home decor/furniture. Everything about this store is posh. I miss it loads!!!!!

    There are also a few cafes in the store if you need to take a break amidst your shopping marathon.

    What to buy: fashion
    trendy funky paper goods

    What to pay: It's up to you.... you could go crazy in this store if you're a shopaholic... remember you're shopping in pounds, not dollars or euros- be careful not to break the bank!

    Related to:
    • Luxury Travel

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  • gabriellefox's Profile Photo

    Selfridges: For the Fashion Conscious

    by gabriellefox Written Feb 13, 2005

    Having undergone a major transformation over recent years, Oxford Street's most famous store is now an even better shopping experience, and one that's certainly hard to beat (anywhere) in London. Boasting designer labels for both and women, plus excellent home furnishings, electrical, children's and book departments, the sheer range of goods on offer is overwhelming. Of course, prices are slightly higher than elsewhere, but for tourists visiting London, it's a great way to begin a West End shop.

    Related to:
    • Luxury Travel

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  • unexplored's Profile Photo

    Selfridges: One of the first and finest department stores

    by unexplored Updated Dec 26, 2004

    2.5 out of 5 starsHelpfulness

    Built by Gordon Selfridge, a Chicago retail millionaire. His huge store opened in 1909, though the present American neo-classical emporium wasn't completed until 1926.

    What to buy: Wide selection of men's, women's and children's wear to rival Harrods.

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  • Selfridges: They Don't Sel Fridges

    by marilynmondoe Written Jul 6, 2004

    2.5 out of 5 starsHelpfulness

    Selfridges is 'in my opinion' the best Department Store London has to offer.

    If you like lots of different things all in one convenient gorgeous place this is the place to come.

    Top designer things alongside retro furniture. Top High Street shops have concessions here also.
    And the Foodhall is good too.

    What to buy: My favourite floor is the basement for the retro homewares.

    My guy also bought a suit in Selfridges and the assistant really helped and was 'polite' and not 'too good to serve you' if you know what I mean.

    Also they had a great Brazilian theme going on in June! I was stampeded by lots of half naked feathered and thonged dancing girls the other day........sorry guys it has now ended...

    What to pay: You can pay 'Zillions' for the great Designer stuff
    'Not Much At All' for lots of other things

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  • luke850's Profile Photo

    Selfridge & Co: Designer Labels

    by luke850 Written May 20, 2004

    2.5 out of 5 starsHelpfulness

    Selfridge & Co. - London

    Selfridge & Co is THE place to go if you love your designer labels. Set over 6 floors, it is a commanding sight in central London.

    What to buy: At Selfridge you will find the best brands, the latest in fasion, technology, sports and design. Every label from Gucci to Gola!

    What to pay: You could spend anything from £10 to £10,000.

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  • Umea6's Profile Photo

    Department stores: Selfridges

    by Umea6 Written Dec 24, 2003

    This is a huge department store on Oxford street. It has 6 floors with thousands of items to choose from.

    The store is open 7 days a week:
    MON - FRI: 10.00 - 20.00
    SAT: 9.30 - 20.00
    SUN: 12.00 - 18.30

    There are different opening hours during public holidays.

    What to buy: Buy anthing from furniture, fashion, food to souvenirs.

    What to pay: Nothing is cheap in London, but you can always get some SALES.

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  • DunaKal's Profile Photo

    Selfridge department store: If you win the lottery spend it here!

    by DunaKal Written Mar 16, 2003

    3.5 out of 5 starsHelpfulness

    My daughter infront of Selfridge`s

    Gordon Selfridge opened his huge Oxford street store in 1909 and it now attracts more than 17 million shoppers every year.
    This is a huge department store filled with clothes,cosmetices,watches,shoes,,almost everything......but the prices...mmm..i`d say go window shopping:P

    What to buy: everything if you can afford it;-)
    Opening Times:
    Monday - Wednesday 10am - 7pm
    Thursday - Friday 10am - 8pm
    Saturday 9.30am - 7pm
    Sunday Noon - 6pm

    What to pay: the sky is the limit!

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  • Linse's Profile Photo

    Department stores: Selfridges

    by Linse Written Feb 26, 2006

    2.5 out of 5 starsHelpfulness

    Outside Selfridges

    On Oxford Street you will find Selfridges which is very big and has allmost everything you want to buy if you have the money for it :o)

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  • DunaKal's Profile Photo

    Selfridge`s department store: Again with Selfridge`s

    by DunaKal Written Mar 16, 2003

    2.5 out of 5 starsHelpfulness

    Selfridge`s clock

    This is a closer picture of the HUGE clock above the department`s entrance.amazing isn`t it??!!!!!!!!!

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