Every September Ludlow hosts the largest Food & Drink Festival in Britain. The Market Place, Buttercross, Shops and Pubs are filled with fresh fruit and vegetables, herbs, pies, cakes, cheeses, chocolates, real ales, wines and ciders ...and some more cakes.
If your stomach has any room left, the main action takes place inside the grounds of Ludlow Castle. Enormous pavillions, small and medium tents filled with yet more cakes, ales, meats etc etc. And cookery demonstrations, tastings, chances to question Ludlow's top chefs; Pig eating and pig racing (I didn't wait to see if the losers ended up on the spit); a shopping creche for your bursting carrier bags; and an entire medieval castle to explore.
At the end of the day I honestly felt sick. Maybe the six puddings of various descriptions were something to do with this. Or the pint of Olde Something-or-another beer!
I recommend you buy some local Perry Pear Cider.
Admission to the Castle grounds in 2005 was 4.50 GBP for adults or about 10 GBP for a family ticket.
In 2004 Ludlow became the UK's first 'Slow Food' town. They became a member of the international movement "Cittaslow".
"Cittaslow" is a movement that was founded in Italy. Today it has supporters in 50 countries worldwide. It opposes the global dumbing-down of food quality. It supports local traditions, local breeds of farm animal, local crops. It supports good food and wine. It celebrates a way of life that people can enjoy.
Therefore Ludlow is officially a place where it is 'good to live', and this is extended to visitors of the town! Well that's what it says in their publicity and I quite believe it.
There are very few national 'high street' shops in the town. OK there is a tasteful Boots the Chemist and a bespoke designed Tesco's. But almost all Ludlow's shops are small and independent.
And of course Ludlow is famous for its food and drink. There is the annual Food & Drink Festival in September. And seven Michelin-starred restaurants. And regular food markets in the market square.
A unique pleasant, historic, community town, I don't know of any other in England quite like it!