Yes they may be cute - you may feel the desire to take pictures of them - you may want to even pet them.
Always remember that they are wild animals. The animals in the park always seem to be in their rutting time. Each animal has it's own time.
Never feed the animals. A fed bear is a dead bear!
Not only are they dangerous wild animals but it's illegal to feed them.
So many people when travelling to Jasper National Park get very excited when they start seeing all these animals walking on the roads & street in the area. They have their own means of getting food so son'd get out of your car & try to start feeding the Elk, Mountain Sheep, or bears. The safest place is in your car. LESS INJURIES.
Don't let others know exactly where you are staying, be it in a B&B or campsite. Things sometimes have a tendency of walking away.