Do not shop at Dulce Galeria. Its owned by Gustavo Arce. He took our money, promising to ship some ceramic plates, but he never shipped them. He makes a lot of promises but never follows through. Its been 3 months and on package, and no refund. He even admits in email that he never shipped it.
What to buy: Avoid:
Gustavo Arce Gonzalez
Candy Shop Dulce Galeria
26 Jose' Maria Morelos
Booths and more booths of silver jewelry, clothes, crafts, and more. Bargaining is the rule so look around and get yourself the best deal.
What to buy: Silver jewelry is what to buy pretty much anywhere in Mexico but be careful to make sure that it IS silver.
A typical long strip of souvenir market as you would find in Mexico. A lot of Catholic related items plus local and Mexican art and crafts as you see everywhere else...
What to buy: ...but the one thing I regret is not picking up a postcard -- I pick up a postcard for almost every place I spend any amount of time in. There were no Bucerias postcards in Vallarta or anywhere else, only locally in that town.
What to pay: Usual postcard price which is 4, 5, or 6 pesos a piece.