There are no tourist traps in Chula Vista, which is not really a tourist town.
Downtown on Third Avenue you'll see theVogue Theater, an old fashion community movie house complete with ushers--Rachel Welch's mother used to usher here some thirty five years ago! On Saturday's the Vogue offers Kiddy Matinees, just like the old days.
Another unique quality is that the night time price is $3.75 for regular seats and $ 4.25 for the high back seats! Of course, the movies offered have been out for a while. Still, it's a good deal for those on a budget.
Unfortuanately, The Vogue closed it's doors (2006) and though there have been rumors of someone purchashing it and re-opening it as a theater, to this day, (2012) it still sits vacant. I guess that is sort of a tourist trap.
However, let this not deter you.
Unique Suggestions: There is another movie theater in Chula Vista, the Regal. It is located out towards East Lake off "H" Street. It is the "multi-plex" type and shows all the newest films out and the seats are luxurious, only problem is the price for everything is really high.
Fun Alternatives: Update:
It is now 2013 and thought there was talk of the Vogue building reopening as a movie theater, it hasn't happened. The building still stands at 226 3rd Avenue in downtown Chula Vista, but there is nothing in the building.
In the meantime, another movie theater offers a great deal for a movie. $3.50 day time and $4.00 after 5 pm. It is called the Ultra Star Plus and I guess I'd say the Plus is the Trap. The movies are not first runs. They have been out for a while and are no longer shown in the main stream movie houses. At Ultra Star they call it "The Second Chance" to see a film as it is meant to be seen, on the big screen. The seats are high back and comfortable, unless you get a broken one, then just change seats. So, for about $10.00 you can have a movie, all you can eat & drink popcorn and soda and a hotdog!
The Ultra Star Plus is located at the I Street side of the Chula Vista Center off Broadway.
Chula Vista Tourist Traps: One's tourist trap is Another's favorite. Pick your own.