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In 1989, TSE the cashmere label, was founded by Augustine Tse, supporting an idea that this luxury yarn, up to that point, had been greatly under-utilized. This beautiful raw material had been used very one-dimensionally, was very classic and expensive, and was perceived to be reserved only for the elite. The objective of the company was to incorporate this incredible material into all aspects of one’s life and make it more accessible to a broader audience. It was this modern adaptation of the traditional commodity that forever changed the luxury cashmere business.

Today, TSE is both a wholesaler and a retailer with businesses that are comprised of a woven designer collection strongly supported with luxury knitwear of impeccable quality. The company stays true to its original philosophy, which is to continue to be a laboratory for ideas and innovations.

TSE's Palo Alto store sells women's clothing, contemporary women’s clothing (the tsesay collection) as well as handbags and belts. What I like most about TSE is the versatility and depth of each season's collection. TSE carries ready-to-wear knit and woven items for day and evening which come in interesting prints, designs and fabrications. Without question TSE has become a more fashion forward brand, but it stays true to its classic core by stocking basic cashmere and wool knits all year round (as well as men's items during the holiday season). Just as important as the collections themselves, I have ALWAYS found the TSE store staff to be friendly, trust-worthy and knowledgeable.

The TSE store in Palo Alto is the place to buy luxurious cashmere and wool knits in addition to winter accessories (hats, scarves, gloves) in the Fall/Winter seasons. Their cashmere and wool winter coats, capes, dresses, skirts and pants are noteworthy. Here at TSE, the cashmere sweater, the garment known for its cache and comfort, is an art form. EVERYONE should own at least 1 basic crewneck, v-neck or cardigan sweater made of TSE's impeccably tailored and luxuriously soft cashmere. When the season change, TSE is also the place to purchase wonderful cotton, linen, silk dresses, skirts, blouses, light jackets in addition to other Resort and Spring luxury items. Their new handbag and belt lines complement the clothing each season by adding the element of color in different cashmere, leather, and patent leather combinations.

TSE sells luxury items at a luxury price point, but their clothing is well worth the cost. The items that I have purchased from this store have lasted for years.

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