S.F. Diversity, San Francisco
Beware the black-clad mobile phone toting set with giant dogs. I caught some here making an expedition to the summit of Alamo Square. Having successfully completed their mission, they phone down to base camp to make salon appointments or dinner reservations at trendy bistrots.
Now Made in the USA!
Longganisa or Philippine Blood Sausages was handed initially taught by the spaniards during the colony period but then it became popular that practically every region in the philippines makes it's own version (versions are spicy, sweet, garlicky, sour etc and made of pork or beef or carabeef or chicken or even fish).
Now these blood sausages are mad here in the USA and you can buy them at $ 7 a pack (1 puond a pack) at Manila Oriental Market in Daly City or at any Pan Asian Supermarket.
Nostalgia for the Number One Beer of ASIA!
the Multinational beer, brewed by the San Miguel Brewing Group Philippines and is being gulped by 90% of Beer Drinkers in the Philippines. also popular in Hong Kong and China and is sold in Vietnam, Thailand, Indonesia. A Regional Competitor of Tiger beer! and has a 4.5 % alcohol content. It is available in Asian Supermarkets and at BEVMO, A Six Pack costs $ 12.
Another Imported Comfort Soda!
Royal Tru Orange is A Philippine Soda (Softdinks) that is Produced by Coca Cola and is the Philippine Version of the Popular Minute Maid and is known as the soda with beta carotene in it (the philippines cannot grow oranges because it is a tropical country) and is now available here and it cost $ 1.50 a small bottle and $ 2.50 for a Big Bottle and are available at asian Supermarkets.
another Comfort Soda from the Philipines!
Sarsi Soda is based from sarsaparilla root or root beer and was initially produced by Cosmos Bottling Philippines, a Competitor of Coca Cola in the Philippines however, it was eventually sold to Coca Cola hence it is now a product of Coke in the Philippines! and is imported here and again it is available at asian supermarkets and cost $ 1.50 for small bottle and $ 3.00 for a Big Bottle.
Large Fil-Am Prescence in the Bay Area
Filipino-Americans are everywhere in the Bay Area but are mostly concentrated in SOMA and Visitacion Valley areas in San Francisco; Daly City, South San Francisco, San Bruno, Colma, San Mateo, Redwood City, San Jose, Milpitas, Vallejo, Hayward, San Pablo and Castro Valley Areas in East Bay and San Mateo Counties. Hence there is a large niche in Asian, particular Filipino Advertisement as you can see here in the BART Station for Filipino Products and Filipino TV Channels try to corner this large market for large revenues for these filipino-americans for a slice of nostalgia and homesickness.
Philippine Version of IDOL, the Pinoy Idol, Live via GMA Pinoy TV Channel (A popular TV channel in the philippines) that is available via cable tv at Comcast and Direct TV Satellite!
caveat: it will cost you an additonal $ 35 a month for additonal asian channels on top of your subscription of $ 55 for the english ones.
Besides the Price (Philippine Made Marlboros only cost $ 0.60 a PACK in the philippines!)
the Taste (Philippine Marlboros have a slightly bland taste)
the Warning Labels (Philippine Marlboros have Governement Warning instead of Surgeon General Warning)
and obviously the length.
Serves Filipino Ethnic and International kinds of Breads and pastries
this bakeshop has lots of branches in the west coast and hawaii and is a fil-am institution
you can buy Pandesal (salt bread w/ fillings) at $ 1 or a Bibingks (rice flour bread baked in special oven) at $ 1 and a lot more!
ADDRESS: # 107 Stall, 950 King Drive, Daly City, CA 94015
This one by Direct TV and you can watch both rival channels the TFC by ABS-CBN and GMA-Pinoy TV by GMA Network plus other filipino channels but is expensive at $ 35 a month on top of your regular $ 55 subscription for regular American Cable tv.
filipino-americans are fond of giving relatives and friends back in the philippines lots of stuff and to save cost on expensive crates and air freights, they devised the cheaper balikbayan box (an expanded rectangular carton with different measurements) to be filled with lots of stuff (like chocolates, canned goods, shirts, bags, perfumes, jeans, house hold items and a lot more) that can be delivered via shipping to the philippines via door to door delivery. you will lots of Balikbayan Boxes (large cartons) in many supermarkets and grocieries in the Bay Area.
Filipino Style Convenience Stores (called Sari-sari in Tagalog) are sprouting like mushrooms in the bay area due to the large Fil-Am prescence and they offer practically anything like food, mechandise, dry goods, chocolates, Pre-paid SIM cards (even philippine phone carriers like SMART and GLOBE), Xerox Copy, Notary Public, Asian Tours & travel and Even Door to Door Deliveries of Balikbayan Boxes. While the customers are mostly Fil-Ams, their other asian, caucasian, african-american and latino customers are slowly growing due to the personlized nature of these convenience stores!
Again Comfort Beer and Nostalgia!, made by San Miguel Brewing Group, Imported from the Philippines! This Beer has a higher alcohol content of 5.6 % as compared to San Miguel Beer Pilsen and taste like draft beer. Available at asian supermarkets and at BEVMO for $ 10 a six pack.
Abundant in the Bay Area!
you can choose on the type and they are mostly free and you can get them at Asian and Filipino Convenience Stores, Markets, Stalls, Restaurants, Jolibee. They range from your garden variety liberal west coast to social conservative views. The Opinion Pages are hard hitting and the news are varied!
lots of advertisers!
there is a large market of filipino-americans in the Bay Area, about 600,000 fil-ams live in the bay area including nearby areas like stockton, sacramento, auburn and others hence there is a huge amount of advertisements targeting these demographic group hence the abundance of advertisers in the Asian and Filipino Newspapers here and due to this, the newspapers and tabloids are mostly free.
average income of a Fil-Am Household is $ 120,000 a year.