Look, the whole town of Estes Park is based on tourism. Without tourism, there would be about twelve people living there. So if you want to be cynical, the whole town is a tourist trap, but its a really nice tourist trap!.
Unique Suggestions: No one forces you to buy a thing. The air is clean and pure, the scenery spectacular, and the shops are fun to browse through. So relax and have a good time, like everybody else is doing.
Fun Alternatives: If you actually don't like Estes, just head on west up into Rocky Mountain National Park. No tourist traps there.
If you want to go from Estes Park to Rocky Mountain National Park you have to pay $20 to get there by 34 or 36. So have cash on hand