World of Coca-Cola, Atlanta

I won a VIP tour through the Coke World via an auction locally, and got a great tour through the facility---my favorites were the old TV commercials, the free old-timey bottle, and the free tastes at the end---over 50 different Coke branded drinks with some strange flavors like "flower" (japanese), mango, and some other cool flavors. You can stay in this area for as long as you like.
$15 for adults and $10 for 3-12
opens 9 or 10 until 6 or 7 in evening---see website

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We've visited this place twice and every time they keep adding something. It is a great place to bring the whole family. World of Coca-Cola, experience the fascinating history of the world's most famous soft drink in a dynamic multimedia attraction featuring a fully-functioning bottling line that produces an 8 oz. glass bottle of Coca-Cola for each and every guest. View over 1,200 never-before-displayed artifacts ranging from vintage bottles to a 1939 Coca-Cola delivery truck from Argentina. The thrilling, multi-sensory 4-D movie experience, "In Search of the Secret Formula", puts you right in the action before moving on to Taste It! where you may sample over 60 different beverages from around the world. Experience something new and inviting around every corner of the World of Coca-Cola.

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It is important to visit The World of Coca-Cola if one is a fan of the culture associated with the beverage or simply a fan of the beverage itself. Tickets can be purchased individually or as part of a package with Tickets for the Aquarium.

A tour guide gives a brief history of Coca-Cola and specific objects in the first room before leading everyone into a movie theatre for a special "documentary" about what happens inside a Coca-Cola machine. The Documentary is an adorable cartoon and reminds me of Disney World. Great for kids.

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It is a place to tour and see the history of the Coca Cola empire. They have done a good job of featuring the many items and takes your through the times form inception. We used to go the old "old" museum, and it was very nice. The new one is more modern and features more for everyone to see and films. Cost is $15 and $13 for adults. Tour is about 1 to 1 1/2 hours. Open generally 9-5. It is now -2010-located by the Centennial Park and CNN Tower area.

I've seen a lot of reviews on here about the old World of Coca-Cola but not many about the new. The New World of Coca-Cola should not be missed. I've been three times since it opened (about three years ago) and each time is a delight. It's educational, international, fun and there's a great build-up for the tasting room. Also, there are lots of interactive stations for kids and adults. Some of you may be skeptical--- I was too... But it's far more than just an unapologetic commercial for a mutinational brand. It is a story about how a hugely successful international business came to be....And Good or bad, Coca-Cola is an American icon. It is fascinating to see how it was built and what it means today. Also, if you want to do things that are little off the beaten path, this facebook page that I recently discovered is is updated pretty regularly and great for ideas.

http://www.facebook.com/home.php?#/pages/Explore-Georgia/36470358490?ref=ts

Have fun and Enjoy Atlanta!

Dont' get confused with the one on Martin Luthur King St. -- Here's the NEW and expanded facility on Baker St., just above Centenial Olympic Park. The ticket now costs 15.00$ From the lobby, you'll get the chance to take picture with huge funky-decorated Coke bottles before walking thru the Coca-Cola Loft (pre-show, every 15-20 minutes or so), then entering the "Happiness Factory Theater," where they run a short animated behind-the-scene film. From there, they're 5 separated halls; From history of Coca-Cola to manufacturing demons. At the end of the hall, it's time to taste the unlimited 'soda' from 5 continents around the world!!

HOURS:
Open daily from 9 am - 5 pm
(to 6 pm June thru August)
Closed Easter, Thanksgiving and Christmas Day

The World of Coca-Cola is exactly what you could expect of a SODA MUSEUM! Some of you people are obviously NOT FROM THE SOUTH. Coca-Cola has some deep history. My great grandfather worked for Coke back in the day & I have a VERY fond memory I have of him is all the Coke memorabilia in his house.

We HATE Pepsi down here! With a passion!

Listen, if you don't go into a restaurant, ask for Coke & they don't have it then you get really disappointed & order a WATER as opposed to a pepsi then don't even bother. In fact I steer clear of local places I know don't serve Coke products, no matter how good the food is. (which tends to only be mexican restaurants...?...)
Or if you're just close minded & don't care to learn about a regions history.. DON'T GO!
Alternative: Go back up north & drink your pepsi!

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We were a little dubious about this "attraction", but it was included in our city pass so we figured, "why not?"

It didn't start too well. The attendants in the memorabillia room were cheerful as if their lives depended on it and the forced awe and merriment seemed pretty fake. Then you are treated to a cute, but slight (and bizarre) "documentary" based on the Happiness Factory commercial (the animated one where you see inside the coke machine).

After that though, things got much better. There is a detailed history of coke. An endless loop of ads that was way more entertaining than I care to admit. An excellent 3D movie - the best of this variety I've seen outside of Disney. Plus you get to sample an endless variety of products that Coke sells outside of the US.

I'll admit that it sounds like a corporate shrine to Coke, but it's hard to deny Coke their moment in the sun. How many products are known throught the world? They revolutionized marketing. I know - that's kind of a bad thing, but I have to admit it - I do love Coke and I actually enjoyed this for what it was.

When the original WOC opened in 1990 it was never intended to be a profit center for The Coca-Cola Company. There was a nominal admission cost at $2.50 for adults with lower price tickets for seniors, kids and students. Schools with a reservation were admitted free and received a guided tour from trained and professional staff members. The prices in the “Trademart” store were under traditional retail pricing and most of the merchandise in the early 1990s was exclusive to the WOCC. Senior Executives at the Company wanted the WOCC to be a place where guests could visit, learn about the history of the product, see how Coca-Cola was enjoyed around the world and leave with a “fizzy good feeling” about the overall experience. It was fully expected that the operation would be a cost center to the company at around $4+ million per year.
The overall objective was to make people happy, deliver more than what was expected and to offer an experience that was unique for the time.

The NEW WOCC is nice…it’s actually very “nice”. Now there is the Disney team running the show including the store. The parking deck of the new WOC actually cost more to build than the entire original WOC project.

I question why the Coca-Cola Company is charging $15.00? While I don’t advocate the facility being “free” the Company should bear the expense of the operation.

So, what’s the real difference between the “original” WOCC and the new? The uniforms are new, many of the staff are new, the prices are new, the exhibits are new and the location is new. Other than that it is still an attraction about a “brand”, albeit a great one. It’s still a drink and the Company is a still a company in business to be profitable. It’s a marketing tool that in reality is a fabulous tool to immerse and capture the hearts and minds of consumers - new and existing. It’s not a “franchise” - it’s a carbonated soft drink…..cheers!

Birthplace of Coca-Cola. This museum/world is a nice experience for the whole family. It gives a detailed history of where this great soft drink is all about.
Also a great shop at the end of the tour through the museum.