The mall is made up of about 100 stores, all supposed outlet malls, where you are led to believe the prices are more reasonable. Not always, and mostly not at all. The interesting part is strolling between the various shops and take in the tourists and shoppers. They are on a mission to find all the deals and buy whatever.
The Osage Beach Premium Outlet complex is part of the Chelsea Premium Outlet chain that operates in the US. There are several higher-end stores, such as Coach, Calvin Klein, and Ralph Lauren, along with the usual outlet stores (Liz Claiborne, Totes, etc.)
If you're not an outlet shopper, don't be fooled. The prices are really not very much of a discount over regular stores, and many outlets have a separate line of products that are not sold in their regular stores.
The only value in the outlet stores, in my opinion, is on their clearance racks.
But if you need a pair of good sunglasses, at least this is one place you can go for a good variety.
What to buy: Items in the clearance section.
What to pay: Be careful. Prices are often not much different from the regular stores.