In Colonial Williamsburg, the shops are mixed in among the historical buildings and attractions, so you don't have to go looking for them. They're all right there! The shops contain a wide variety of souvenirs and gifts to remember Colonial Williamsburg! They have toys, games, foods, postcards, crafts, clothing, and specialty items that resemble those that were used in the past.
its a little bit of everything, its like a superstore that takes up several buildings. Never been in any place like it. They have everything you would need for crafts, parties or whatever!
There is also a williamsburg outlet mall, very nice. got great stuff from the pepperidge farm outlet there.
And the other outlet stores! I loved the J crew outlet
What to buy: J crew outlet for clothes
Pepperidge farm outlet for cookies stuffing and more (love them gingerbread cookies!)