There are great bargains on discontinued or overstocked name brands within the Prime Outlets Mall in Oshkosh. Some of the key names include Eddie Bauer, Wilson Leather,
Corningware, and Adidas. Although you still have to know what you are looking for, and NOT EVERYTHING is exactly a bargain, there are many great savings to be found. I purchased a very high-quality leather jacket (the really soft grain type) for about a third of what it would normally go for. It took me a while to hunt it down, but it was a great bargain. My wife enjoys great savings there on a regular basis.
For a medium-medium/small metro area, Fox River Mall is still fairly impressive. You will find everything from fine leather goods to great coffee and special gifts. Most of the well known midwestern or national chains are housed here or in the perimeter of the mall area.
Newly renovated mall built about 20 years ago just to the west of highway 41. Great place to get a bite to eat and plenty of activity as many people in the area find it fun to just go here during the bad weather.
What to buy: Cheesehead hats, Packer stuff, discount clothing.