Money once poured into and out of the coffee barons' mansions that lined Avenida Paulista, making it the financial hub. And so it is today, though the money is now centered in the major banks. At the height of the coffee era magnificent villas set in private parkland were built along Avenida Paulista, popularly known as the Champs Elysee of Sao Paulo. Once a residential neighbourhood, the avenue has undergone a massive verticalization over the second half of the 20th century.
Avenida Paulista is today lined with skyscrapers and clustured with radio and TV station antennas. The area is identified as the business centre of the city, notable for the large number of financial institutions and other companies competing to erect ever-taller buildings. There was little time to creativity, and along the entire length of the avenue it would be difficult to single out more then one example of decent modern architecture. There are, however, about a dozen Art Nouveau and Art Deco mansions along Avenida Paulista. One mansion well worth visiting is the French-style Casa das Rosas which is now a cultural centre.
One of the few interesting modern buildings along Avenida Paulista is the Museu de Arte de Sao Paulo (MASP). Almost directly across the avenue from MASP is one of Sao Paolo's smallest but most delightful parks, the Parque Siqueira Campos, commonly called Trianon.
In a city of this size, it is easy to feel like a speck among millions. But having this 20th-floor apt was such a boon...the air at this level was fresh and breezy, making our balcony a perfect place to just hang and watch the hills of Paulista towards the north...
One of the nice things you can do is just drive around for the sake of it in the Ave. Paulista, Jardins and Pinheiros area, looking at all the people, traffic and the lit up commerce. Here I have chosen 4 different types of commerce, all part of their own chains, a bakery, a bank, a fast food joint and a pharmacy…
“Leticia” is a high end luxury bakery chain with delicious breads of all kinds, sweet stuff, nice sandwich “bar”, just sit at the counter, wave at Sé (Joe in Portuguese), scream your order and he’ll start working on it… Get a nice Cappuccino ( no Starbuck stuff ) and maybe a fresh fruit juice, how about an orange-acerola-red beet juice ? prepared on the spot …
Itaú is supposedly the third biggest bank in Brazil, the bank where I have been a client for the past 17 years, Itaú ( no idea what the name means, it’s definitely an indigenous Tupi word). modern and progressive bank, good to work with.
Then the ever present golden arches that you have to look at all the time wherever you go…(almost). What’s interesting here in Brazil is that Mac is considered upper middle class eateries….. The poorer classes can’t afford a Happy Meal for their kids all the times.
Last but not least, the pharmacy chain…. I had to drive my bro-in-law from the USA to the place so he could take a lot of pictures to show his buddies back home…
Farto must be the translation when an American wants to explain to the Mexican pharmacist that he has the flatulence… LOLOL !!.
Most people hurry right past the Santa Catarina Hospital on Av Paulista. But stop for a few minutes to look at the collection of bronze plaques on the walls, entitled "Life".
Created by Marcos Ulgheri, they tell of mankind's struggle to survive, highlighting the medical developements from antiquity to the present day.
Each plaque has an image and an inscription (which is not directly related to the picture, but makes up a poem if read across all the plaques).
Well when I was in Toronto many things there reminded me our huge brazilian city of São Paulo. It is a huge and mega city, with many things to do, with incredible modern things and absolutely poverty.
São Paulo has many faces and of course I do have fun in the best faces of the city, its modern side, its daring attitude towards progress.
São Paulo can welcome you and it can swallow you.
If you are strong enough to survive! COME TO SÃO PAULO!!!
this picture was taken in the main avenue of São Paulo, the charming Avenida Paulista!
São Paulo's most important avenue, Avenida Paulista is also the financial centre of the entire country. It runs for two miles, separating Bela Vista and the city centre to the north from the unbelievably wealthy Jardins district to the south. Many of the country's large scale businesses and banks are headquartered in the skyscrapers of Avenida Paulista. Although the architecture along the avenue seems like a concrete monster, a closer look shows that there is innovation and art in this concrete. Some of the best known buildings include MASP, FIOSP and Edifício Gazeta. Before the construction of these modern buildings, Avenida Paulista was lined with mansions and gardens, owned by the coffee barons of the 19th century. These palaces were demolished over time to make room for skyscrapers as the area developed into a business centre. Only a handful of these mansions remain to this day, the most famous of which is Casa das Rosas, which is now open to the public as a cultural centre.
Paulistas always say that it´s the longest avenue in all South America. I don´t know if it´s true, but I´m sure that´s the longest avenue I´ve never seen before!! About 3kms!! *:-|
Many financial buildings are located here, like banks and offices.
The MASP museum is also here, so you´ll probably visit that.
Walking under the 33C sun ,beating on my back mercilesly but hey I am not complaining,The Paulista Avenue is well compared to "Chaps Elyse" of Paris just off this wonderful avenue there is even a street called "Champs Elyse"..
Suddenly I see a crowd demonstrating about something,both sides of the avenue is packed with pedestrians,I am looking for a place to rest out of the hot sun,I sit at a pavement cafe and order a Cafe expresso "puro" meaning "pure" without milk..
One of the most fashionable addresses in the city, Rua Oscar Freire is the heart of the luxury commercial area of São Paulo: Jardim Paulista. This district (not to be confused with Jardim Paulistano) is delineated in the north-east and south-west by Avenida Paulista and Rua Estados Unidos, respectively, and in the north-west and south-east by Avenida Rebouças and Avenida Brig. Luís Antônio, respectively. It was once covered with grand mansions, similar to its southern neighbouring district, Jardim America, but over the years, tower blocks replaced most of the mansions. Away from Avenida Paulista and its skyscrapers, the neighbourhood is mostly residential with high end apartment towers, but where Rua Oscar Freire intersects Rua Haddock Lobo, lies the centre of the commercial area. Every luxury item in this world, from clothes, antiques, furniture and jewellery, can be found in this area. Jardim Paulista also contains the city's best restaurants and hotels. The immaculate neighbourhood feels like a Beverly Hills of São Paulo. If you are not lucky enough to be staying in Jardim Paulista, then a day or an afternoon touring the neighbourhood is a must when visiting the city.
You can walking on paulista Avenue and know to many things, persons, culture. There are people of many places, countrys, states. There are banks(lots of them), cinema, Museum, book store, shopping Mall, restaurant, MacDonald's.
You'll enjoy it.
And on last of the year, Paulista Avenue is very beautiful. See on Pictures.
If you take your time to walk Avenida Paulista, the financial hub of Sao Paulo, you'll notice there are no shortage of sights, sounds, smells and sensory overload.
There are places where artisans are selling their paintings, sculptures and crafts. These are often by the sides of the green space park plazas. The buildings are built with many different architectural styles. There are many restaurants, stores and boutiques selling all international options.
But in my opinion, one of the coolest things about Avenida Paulista is the random street art and creative decorations.
For example, spanning nearly the entire length of the Avenida, almost all of the public phone booths are functional pieces of art. For example, the 'brain' by the metro exit.
(photo: not in Ave Paulista, but most new buildings look just like this!)
This is the main 'new downtown', one of the many new downtowns in Sao Paulo! AP is also the Wall Street of south America, with all the crazy finance and corporations located here. It was also the only ATM haven I could find in the city--I didn't even bother cashing my traveller's checks. (I had an embarrassing episode when I got stuck in a revolving bulletproof glass door and an armed security guard screamed at me in Portuguese, but Fabiola saved my butt and explained I was just a dumb tourist)
Cris, Tom's comic book drawing goddess friend, drove me around and told me how all these mammoth giant gray skyscrapers were just starting 15 years ago. all the highways and buildings sprang up so fast! just like that.
There's a most beautiful park across the street from MASP, walled and forested with pretty leafy trees and cobblestoned paths where you can eat your yummy Brasilian hot dogs.There were lots of skimpily dressed men walking around and smiling, whichI wrote off to my awful horny imagination. Later on a friend's aunt told me the park was 'horribly dangerous!' for young girls and 'full of gays!' so I guess it was a big cruising spot!
one of the guys in the park rushed up to me and squealed, 'You're filipino! I LOVE MANILA!' and gave me his phone number, which made me happy in a weird way.
Located on Avenida Paulista in the Jardim Paulista district, Parque Trianon is a tropical jungle within a concrete jungle. The botanical park was designed in 1892 by the French landscape architect Paul Villon and planted with local tropical plants. In 1968, it received a facelift when Roberto Burle Marx, famous for designing Rio de Janeiro's beachfront pavements, renovated the park. Fortunately, the park survived the transformation of the district from a residential neighbourhood to a business centre with skyscraper. Its location amid the towers is an astonishing contrast. Walking through the park, one forgets the surrounding urban hustle and bustle of São Paulo. Parque Trianon offers a nice respite from the city's chaos, but as everywhere in São Paulo, one must exercise caution when walking through the park, especially in late afternoons.
Visit the Paulista Avenue, especialy MASP(são paulo art museum). The Copan building in the city centre, the Sé Cathedral, the Ibirapuera Park, the Ipiranga Museum, the Teatro Municipal, etc
Many museums, dozens of beautiful parks, hundreds of historicaly important buildings and an extraordinary cultural life
Built in 1970 on one of the highest points in São Paulo, Edifício Gazeta is the headquarters of the local media company: A Gazeta. The rather unattractive structure is recognisable by the concrete entrance inscribed with GAZETA, and by the oversized antenna topping the building (added in 1983). Despite its lack of aesthetics, this building has become a landmark on Avenida Paulista.