Be advised, based on 10 days in Jeri I learned that the prices of restaurants do vary wildly. I also learned there is very little relationship between how pricey a restaurant is and its level of service.
Lots of Europeans have come to Jeri, started restaurants and pousadas and invested a lot of money in landscaping and "atmosphere". You'll find that these pretty restaurants are really quite inviting, but be aware, they are 3-8 times more expensive than the local mom and pop restaurants. So basically, at these European themed restaurants, you are paying paying for atmosphere, because in many cases the food is almost the same.... except for the extra garnish that comes with the atmosphere.
Unique Suggestions: Friendly service in Jeri was surprisingly uncommon. Most servers seemed bothered. The mandatory 10% service charge automatically added to all checks apparently leaves little incentive for servers to even smile. None-the-less, you don't have to return to the restaurants that have bad service.
In fact, the friendliest service we experienced were at the local mom and pop restaurants that charge as little as R$6 for really good meals... oh, and some of them don't charge a 10% service fee!! See picture of various menus. Meals include either fresh grilled or fried fish or chicken can come with rice, beans, farina and salad.
Note, that in many cases these local mom and pop restaurants have the exact same food as the more expensive places.
Fun Alternatives: Definitely shop around. Almost every restaurant has a menu at the entrance where you can peruse what they have to offer. Don't pick the first place that catches your eye, because these pretty places will inevitably be much more expensive.
The local mom and pop restaurants are sometimes hard to find. They are located on the three main roads, but since they are literally the front of someone's home, they will blend in with the other buildings. See the pictures I provided to understand what I mean.
Lastly, the local mom and pop restaurants take pride in their food, and they really appreciate compliments.
Beware!!! We learned the hard way. Some unscrupulous pousada owners advertise on the internet that they are located in Jericoacoara when they really are not. We made reservations at Pousada do Paulo thinking that it was located in Jericoacoara because the Pousada's website stated that it is located in Jericoacoara and the proprietor (Paulo) during several telephone conversations lead us to believe his pousada is located IN Jericoacoara. Unfortuneately we paid a R$100 deposit in advance to reserve one of his rooms.
Needless to say, when we arrived at the Pousada do Paulo we were stunned to learn that Pousada do Paulo is NOT located in Jericoacoara. It is actually located in a town called Jijoca, 15 km inland from the coast and 20 km from Jericoacoara. The pousada owner, Paulo, refused to return our R$100 deposit and we had to pay an additional R$50 for a ride to Jericoacoara. An expensive (R$150) lesson.
Once in Jeri, we asked around to learn out how we had made such an enormous mistake. Jericoacoara's locals informed us that this 'false advertising' has been happening for over a year and Jericoacoara's business owners aren't happy about the loss of business. By the way, as of this writing, Pousada do Paulo's website still states that it is located in Jericoacoara.
Summary Warning: if you want to spend your vacation in Jericoacoara, don't go to Pousada do Paulo... because it's not in Jericoacoara.
If you're the kind of person lookin for a developed place,with comfort and several services for tourists,than Jericoacoara is not exactly the place for you!
But..as much as I saw,the great majority of tourists end up delaying their departures,either because they felt that there is still a lot to be seen or because they wanted to enjoy more of this paradise!
Besides all the sites to see and all the sports you can practice here,it's a place to only "DO NOTHING",just laid-back,relax in a hammock.
Life rhythm in Jeri is naturally slower than
normal!No one is in a "hurry" to do anyhting,and it's contagious!!
Here everything is put off until tomorrow,and when you leave,you have your "batteries" recharged,ready to face your stressful job back home!!
Than,you must think:no tourists facilities but..peace+calm+relax=a lifetime vacations!!