Here you can buy everything, from Cadbury's Chocolates to Outdoors stuff or even clothes from the french Lacoste or the italian Paul and Shark. You can also find perfumes, technology items, music instruments, watches, etc.
The shops in general have very good prices. While you are there, you can also go to the supermarket, the prices are lower than downtown and you can find lots of imported food.
An advice, don't go there on weekends, 'cause shops are open only Saturday morning.
It's far from the city's downtown, but you can get there by taxi or walking (its 20 to 30 minutes away form the city centre by foot).
What to buy: Very good pruces in outdoors gear, and camping stuff if you are planning to go to Torres del Paine, you should definitively pay a visit to Zona Franca. Its a good place to shop for gifts too.
What to pay: Very, very good prices in general.
To start, it is the southernmost shopping mall in the world. Its archictecture its based in the estancia's warehouses. The interior its decorated with ethnic selknam themed items. There you can find 3 department stores (Falabella, Ripley and La Polar), a hypermarket (Hiper Líder) and lots of shops incluiding fashion clothing, outdoors, gifts, argentinian's Roberto Giordano hair salon, and a food court. If you are a shopoholic, you should definetively go. If not, at least you can say that you went to the southernmost built shopping mall in the world :)
What to buy: Clothing and outdoors gear.
There are several shops around the plaza.
They sell local handicrafts, wool clothing, hiking gear, postcards, or whatever you are looking for.
We were told that there are usually stalls set up in the plaza but since it was closed we didn't get to see those.
What to buy: You can find penguins of most any size that you might want from very small to lifesize.
Warm wool clothing is for sale in most every shop so if you forgot it was cold here, you are in luck but it isn't cheap.
We were told that nothing was actually knitted there but sent to England to be made and then returned. No wonder sweaters are so expensive.